1. Company’s Background
Malaysia Airlines began in 1947 as Malayan Airways. However, it was renamed Malaysian Airways following the creation of the Federation of Malaysia in 1963. The company is publicly called Malaysia Airlines System. While MAS has grown to become Southeast Asia’s largest airlines, it also becomes one of the world’s premier international carriers. The MAS headquarters building in downtown Kuala Lumpur has been sold. Nevertheless, the new corporate headquarters is now at Sultan Abdul Aziz Shah Airport in Subang.
Malaysia Airlines is listed on the stock exchange of Bursa Malaysia under the name Malaysian Airline System Berhad. MAS had been suffered high losses over the years because of the fuel price increases and poor management. Malaysia’s government overhauled the operations of the airline. Under Idris Jala who was appointed as the new CEO in 1 December 2005 leadership, Malaysia Airlines unveiled its Business Turnaround Plan (BTP) in February 2006 which highlighted low yield, and an inefficient network and low productivity. (Refer to Appendix II)
2. Corporate Objective
To produce a strategic, timely creative campaign targeting TIME’s readership of international travelers for Malaysian Airlines. (Refer to Appendix II)
3. Corporate Mission
To provide air travel and transport service that rank among the best in terms of safety, comfort and punctuality. (Refer to Appendix II)
4. Corporate Vision
An airline uniquely renowned for its personal touch, warmth and efficiency. (Refer to Appendix II)
5. Corporate Logo
This logo designed by Mara Institute of Technology later known as Mara University of Technology was introduced on 15 October 1987, retaining the essence of the moon kite, with a sheared swept-back look for a more aerodynamic posture. The red and blue divides equally in the mid-spine to connote equilibrium. (Refer to Appendix II)
6. Board of Directors and Managers
Dato’ Dr Munir Majid is chairman of Malaysia Airlines, chairman of PECD Berhad and Board of Saujana Resorts (M) Berhad.. He was born in Penang in 16 February. His early education was at St. Mark’s Primary School in Butterworth and the Bukit Mertajam High School. After that, he continued his upper secondary education at the Royal Military College in Sungai Besi near Kuala Lumpur.
He obtained a B. Sc (Econ) from London School of Economics and Political Science (LSE) in 1971 and further to obtained hid Ph. D in International Relations in 1978. Dr. Munir joined the New Straits Time Press ( NST) in 1979 and left in 1986 to become CEO of small merchant bank (Pertanian Baring Sanwa PBS) and he was changes the name to Commerce International Merchant Bankers (CJMB) which was then transformed into one of Malaysia leading merchant bank. He was invited by the government of Malaysia to work at the Securities Commission in 1993 till 1999.
After that, he served as Senior Independent Non- Executive Director of Telekom Malaysia Berhad for 4 years until June 2004. In June 2004, Dr Munir joined the Malaysia Airline System Berhad Board of Directors and later in August 2004 was appointed as Non-Executive Chairman of Malaysian Airlines System Berhad. He also served as Director and Chairman of several other companies and council member of government agencies during his career. Some of the prominent ones include Association of Merchant Banks, KLOFFE Sdn. Bhd, Malaysia Securities Exchange Berhad, etc. (Refer to Appendix V)
Dato’ N. Sadasivan A/L N.N Pillay was born in 29 February 1940 and graduated in 1963 with a Bachelor of Art (Hons) in Economic from University of Malaya. In December 2001, Dr Sadasivan joined the Malaysia Airline System Berhad management consultant and later was appointed as Independent and Non-Executive Deputy Chairman of Malaysian Airlines System Berhad. Other directorships of...
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