Malabar Gold

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  • Topic: Gold, Gold coin, Gold as an investment
  • Pages : 39 (9680 words )
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  • Published : March 15, 2011
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PROJECT REPORT
ON

THE CONSUMER SATISFACTION OF CUSTOMERS OF MALABAR GOLD KASARAGOD Submitted to the Kannur University in partial fulfillment of the requirements of the award of Bachelor of Business Management (BBM) Degree Examination By

MOHAMMED SAABIR Reg.No: 42947
Under the guidance of

Mr. P.C.MATHEW (Lecturer in Commerce)

GRADUATE DEPARTMENT OF COMMERCE & MANAGEMENT STUDIES, MIC ARTS AND SCIENCE COLLEGE, MAHINABAD, CHATTANCHAL

2008-2009

Mr. P.C. MATHEW LECT. IN COMMERCE DEPT. OF COMMERCE AND MANAGEMENT STUDIES MIC ARTS AND SCIENCE COLLEGE MAHINABAD, CHATTANCHAL KASARAGOD, KERALA.

CERTIFICATE
Certified that this project work entitled “THE CONSUMER BEHAVIOR OF CUSTOMERS OF MALABAR GOLD PVT LTD KASARAGOD” has been prepared by MOHAMMED SAABIR, Reg. No: 42947 under my guidance and supervision in partial fulfillment of the requirement of his Graduation in Business Management from Kannur University.

Place

:

Mr. P.C. Mathew

Date

:

(Lecturer in Commerce)

DECLARATION
I here by declare that this case study in Consumer Behavior of the Customers of Malabar Gold Pvt. Ltd. has been prepared by me under the guidance of Mr. P.C. Mathew (Lecturer in Commerce), Malabar Islamic Complex Arts & Science College, Mahinabad, Chattanchal, Kasaragod. I also declare that this case study is the result of my own effort and has not submitted to any university earlier.

Place Date

: :

MOHAMMED SAABIR Reg. No: 42947

ACKNOWLEDGEMENT
In my endeavor to write this report on Consumer Behavior of Customers of Malabar Gold Pvt. Ltd. Kasragod. I have been fortunate enough to receive whole hearted report and aspiration from many. It is just and proper from me to place my gratitude towards all of them. First of all I am greatly indebted to our principal Mr. K. Mohammed Kunhi for permitting me to carry out this study relating to Malabar Gold Pvt. Ltd. Kasaragod. I am immensely grateful to my guide Mr. P.C. Mathew faculty, Department of Commerce for providing me with scholarly achieve, inspiring commence, stimulating decision and full-fledged support. I would like to extend gratitude towards Mohammed Kunhi C.I. Manager of Malabar Gold who granted me to do the project. In preparing this report, I am indebted to so many persons that it is difficult to name all of them. Above all, I am grateful to God, Almighty for the immense wishes and blessing that gave me motivation and confidence to complete this work.

MOHAMMED SAABIR Reg. No: 42947

CONTENTS
Chapters 1. DESIGN OF THE STUDY
1.1 INTRODUCTION TO THE STUDY 1.2 OBJECTIVES 1.3 STATEMENT OF THE PROBLEM 1.4 SCOPE OF THE STUDY 1.5 METHODOLOGY OF DATA COLLECTION 1.6 LIMITATION OF THE STUDY 1.7 CHAPTER SCHEME

Page No: 01
02 04 04 05 05 07 07

2. GOLD INDUSTRY
2.1 INTRODUCTION 2.2 HISTORY 2.3 APPLICATIONS 2.4 OCCURRENCE 2.5 PRODUCTION 2.6 PRICE GOLD SUPPLY AND DEMAND 2.8 FACTORS INFLUENCING GOLD PRICE 2.9 INDIAN JEMS JEWELERY INDUSTRY

09
10 10 12 13 14 15 16 17 17

2.7 CURRENT SUPPLY AND DEMAND STATISTICS

2.10 OVERVIEW OF GOLD INDUSTRY IN INDIA

18

3. MALABAR GOLD
3.1 INTRODUCTION 3.2 HISTORY 3.3 AREA OF OPERATION 3.4 MALABAR GOLD- KASARAGOD UNIT 3.5 MANAGEMENT AND STAFF 3.6 SPECIAL FEATURES OF MALABAR GOLD 3.7 MISSION OF THE ORGANISATION 3.8 SOCIAL RESPONSIBILITY OF MALABAR GOLD 3.9 ORGANISATONAL STRUCTURE 3.10 SOURCES OF FUND

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21 21 21 22 22 23 23 24 25 26

3.11 DETAILS OF MALABAR GOLD COLLECTIONS26

4. CONSUMER BEHAVIOR
4.1 INTRODUCTION 4.2 CONSUMER BEHAVIOR 4.3 BUYER – AN ENIGMA 4.4 FACTORS INFLUENCING CONSUMER BEHAVIOR 4.5 MODELS OF CONSUMER BEHAVIOR 4.6 TOOLS TO STUDY CONSUMER BEHAVIOR 4.7 OUTLET SELECTION AND PURCHASE 4.8 PURCHASE BEHAVIOR 4.9 POST PURCHASE BEHAVIOR

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28 28 29 29 30 31 31 32 33

5. CONSUMER BEHAVIOR ANALYSIS OF CUSTOMERS OF MALABAR GOLD
5.1 INTRODUCTION 5.2 QUESTIONNAIRE 5.3 ANALYSIS OF DATA

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35 35 39

6. FINDINGS AND SUGGESTIONS
6.1 INTRODUCTION 6.2 FINDINGS 6.3 SUGGESTIONS 6.4...
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