Making sustainability profitable
Making sustainability profitable
There is a clear aim of this article ,which is showing to the readers that if we increase sustainability of a company, no matter if it is or without the intention of contributing to a better environment, could be somehow combined with increasing the bottom line of a company. In the article there were given six examples of companies that contributed to the environment while increasing their finances. The authors mainly focused on the fact that when increasing sustainability of a company it does not necessarily mean that it should be costly. Another important factor that is mentioned in the article is that all the products in the world made with less harm to the environment are becoming more wanted.
Companies in such markets do not initially need to invest in big technology equipment in order to increase their sustainability, in fact there are three approaches to successfully combine environment with profitability. First approach contains long term investments so you reduce your costs over time. Another approach is the constant change in certain parts of the company so you can save some money and invest in advanced technology which will reduce costs– this is so called bootstrap approach. The third approach is the company to spread its sustainability efforts to customers and suppliers. There was given an example about Florida Ice and Farm, which has preserved lots amount of water just by constant repair of their leaks and their pipelines. This indeed was not expensive to do, but at the same time was beneficial for the company and for the environment. Another example the authors have give is about Jain Irrigation systems; the specialized company in irrigation systems, learned that if they help people by buying their crops, they will eventually need the companies equipment and that will lead to the benefit of Jain Irrigation.
Strengths
Clear strength of this article is the fact that uses recent development like the increasing
There is a clear aim of this article ,which is showing to the readers that if we increase sustainability of a company, no matter if it is or without the intention of contributing to a better environment, could be somehow combined with increasing the bottom line of a company. In the article there were given six examples of companies that contributed to the environment while increasing their finances. The authors mainly focused on the fact that when increasing sustainability of a company it does not necessarily mean that it should be costly. Another important factor that is mentioned in the article is that all the products in the world made with less harm to the environment are becoming more wanted.
Companies in such markets do not initially need to invest in big technology equipment in order to increase their sustainability, in fact there are three approaches to successfully combine environment with profitability. First approach contains long term investments so you reduce your costs over time. Another approach is the constant change in certain parts of the company so you can save some money and invest in advanced technology which will reduce costs– this is so called bootstrap approach. The third approach is the company to spread its sustainability efforts to customers and suppliers. There was given an example about Florida Ice and Farm, which has preserved lots amount of water just by constant repair of their leaks and their pipelines. This indeed was not expensive to do, but at the same time was beneficial for the company and for the environment. Another example the authors have give is about Jain Irrigation systems; the specialized company in irrigation systems, learned that if they help people by buying their crops, they will eventually need the companies equipment and that will lead to the benefit of Jain Irrigation.
Strengths
Clear strength of this article is the fact that uses recent development like the increasing