The brief and unique facts about Ghosal's career have been well recounted elsewhere. To this day he remains the first and only case of an apprentice who paid to be trained by EJ `Peter' Fielden, the man identified with establishing JWT in India at the top of the profession from where it has never since been dislodged.
Born to a successful practising doctor of Patna, from a scholarly and reputed Brahmo Samaj family, Ghosal was related to illustrious people such as P. C. Mahalanobis, the statistician who launched planning in India, and the legendary Satyajit Ray. He seldom dropped names, however, and has astonished generations of young upstarts in the field by his remarkable accessibility and lack of airs.
He came to the rescue of the company when it was threatened by near bankruptcy in the '70s. Taking up arms against a sea of business troubles, he won his way against what was certainly outrageous fortune. Throughout the 400 delightful pages of this book there is a sense of partaking of something straight ; out of the top drawer.
There is no cloying sentimentality of commemorative volumes,... [continues]
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