Make-Up Art Cosmetics

Topics: Cosmetics, Make-up artist, Estée Lauder Companies Pages: 6 (2216 words) Published: December 5, 2010
M.A.C cosmetics started as a small business and has grown into a multimillion dollar organization. They are innovative and organized and promote customer service. There products are of the best in the industry and are reasonably priced. You can find M.A.C all over the world and being marketed by tons of well known celebrities. They focus on working together as teams and promote employees to think outside the box. Not only is the organization extremely successful but it is incredibly generous. Since 4000 BC the demonstrations of cosmetics was produced by the Egyptians. Cooper minerals, perfumed oils, cream made of sheep fat, lead and soot were used as face make-up to bestow beauty and style. In 1984 Make-up Art Cosmetics, better known as M.A.C was founded in Toronto, Canada by Frank Toskan and Frank Angelo. Toskan was a former make-up artist and photographer and Angelo a former hair salon owner. Both men saw the need for cosmetics that held up under high powered lights found in a photo shoot or runway show. Toskan and Angelo’s test market was in the basement at the Toronto department store Simpson’s. M.A.C was a hit, with its slick modern packaging and its hip and unique names. Once celebrities and fashion moguls started to use M.A.C its popularity exploded worldwide. M.A.C has become the leading brand of professional cosmetics. Majority interest acquired in 1994 by The Estee Lauder Companies Inc a $6.3 billion dollar cosmetic tycoon. Sold in over 60 countries and territories M.A.C is a multimillion dollar bricks and clicks organization. M.A.C’s product categories include lip, eye, face, nail, skincare, brushes, tools/accessories, and fragrances. M.A.C products are used in films, television, theatre, music, fashion, special events and award shows. M.A.C’s philosophy is all races, all sexes, and all ages. M.A.C also has the website designed only for cosmetic professional. They can learn new tips and get discounts on products.

M.A.C eyes product line consist of several different products from primer, shadow, mascara, liner, brow and lash. Its shadows play apart in all of M.A.C’s different collections and come in over 100 colors with creative names and different textures. Made in Canada by M.A.C chemist and manufactured by The Estee Lauder Companies Inc. Their shadows are highly pigmented applies evenly and blends well. Any product in the Viva Glam collection like the Warm Chill eye shadow, proceeds go directly to the M.A.C Aids foundation. Unlike other cosmetic companies M.A.C only hires skilled make-up artist to represent their products. M.A.C is one of the only companies that when you purchase their products a skilled make-up artist will show you exactly how to use the products by demonstration. M.A.C holds make-up seminars for their customers and conducts runway shows. Single powdered shadows are packaged in a round black container with a clear top in order to see the color and the bottom has the colors name. Combination shadow sets normally are in a rectangular shape. The majority of the time black, compact, and a sleek design are consistent with all M.A.C product packaging regardless of the product. Make-up Art Cosmetics trademark is M.A.C and is printed on all of their products and storefronts. To the left is an image of a wall in a Make-up Art Cosmetics store.

Compared to its popular competitors like Lancôme $16.50 US per shadow, Nars at $22.00 US per shadow, Vincent Longo at $24.00 US per single shadow, M.A.C’s eye shadows is only $14.00 US below the market price for a single eye color shadow and even less expensive at $32.50-$36.00 US for color combination sets. M.A.C’s shadow prices don’t come with sticker shock and should attract any class of people. They don’t shout “I’m high end and only the rich can afford me”. The prices are affordable and they don’t fluctuate. The shadows are one fixed price and although they do not go on sale or...
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