The phrase was first coined in a 1994 Labour Party conference and later used as the heading for Labour's new manifesto entitled: New Labour, New Life For Britain. It is used to evoke a sense of change within the party and to show that it is moving forward and improving. A step towards the reform was taken in the rejection of Clause IV, something which had long been at the root of Labour ideology. It was previously believed that Clause IV was confusingly worded and didn't clearly set out the aims of the party. Tony Blair, therefore, created a new statement of aims and values that would underpin the workings of New Labour. It was defined thereafter as a democratic socialist' party although New Labours adoption of various market policies lead some to believe it is a social democratic party at the centre of politics, rather than its left. This view is something I will concentrate on later however.
The redevelopment of Clause IV in 1995 also contained a set of principles and beliefs that were the beginnings of New Labour. It mentions that Labour want to achieve a dynamic economy and wish for the private sector to begin thriving, something which is quite Conservative in nature. They also outline the pursuit of a just society in which people are guarded from fear and can enjoy justice in the work place. It advocates an open democracy in which it is simple to hold people to account and promotes a healthy environment, something which... [continues]
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