Mahindra & Mahindra Business

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A SMALL INDIAN AUTOMOBILE MARKETER 1950 NOW WORLD CLASS AUTOMOBILE MAKER :A SMALL INDIAN AUTOMOBILE MARKETER 1950 NOW WORLD CLASS AUTOMOBILE MAKER

Objectives Of Presentation :Objectives Of Presentation To Study a M&Ms Automotive Sector. To Study Strategies Adopted By M&M. To Study The Impact Of Strategies Adopted By M&M.

History :History

FOUNDERS- :FOUNDERS- Mr. K.C Mahindra.Mr. J.C. Mahindra.Mr. Gulam Mohammad.Mahindra & Mohammad

How Mahindra And Mahindra Came To Existence :How Mahindra And Mahindra Came To Existence

PROFILE :PROFILE

Slide 7:Largest Corporate Group- Turnover- US $ 4.5 bn Ranking- Top 200 Companies in the world Top 10 Companies in India More than 40000 employees directly work with M&M

Business Interest - M&M Group :Business Interest - M&M Group

Slide 9:Automotive Sector Farm Equipments Trade And Financial Services Infrastructure Development IT Sector Specialty Businesses

Slide 10:Automotive Sector- First Jeep in 1949 3rd In India Largest Producer of MUV

Product Range :Product Range

LAUNCHING OF SCORPIO :LAUNCHING OF SCORPIO

Slide 13:Objectives To change a Image. To enter Into new market segment. To increase a profit. To satisfy the customer needs.

Competitors :Competitors Tata Safari Cheverlot Tavera Tata Sumo Toyato Innova

Competitive Advantages :Competitive Advantages Stylish look Modern interior Comfortable Competitive price Richness

Marketing Strategy Used :Marketing Strategy Used Bolero’s launching as a trial opportunity Positioning of the Scorpio as a car than UV (b’coz size of UV market was small) Press driven event

Slide 17:Advertising Naming of the product differently (shadow endorsement strategy) Scorpio From Mahindra

Distribution strategy :Distribution strategy Updated for new customers with personnel that can handle queries & urban market. Capitalized on the existing dealers Dealers in the metros required to have different outlet for Bolero & Scorpio Outlets also handled after sales...
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