Mahindra & Mahindra

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  • Topic: Mahindra & Mahindra Limited, Tech Mahindra, Mahindra Group
  • Pages : 10 (2036 words )
  • Download(s) : 203
  • Published : December 28, 2010
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Submitted to
Dr. Haribandhu Panda
Course Facilitator
Submitted by
Aruna Kumar Sahu (S0805)
Deviprasad Das (S0813)
Julfukar Khan (S0823)
Pratik Kumar Das (S0841)
Sitansu Sekhar Sahu (S0860)

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Contents

1. INTRODUCTION……………………………………………………….3

1.1 Rational of the project

1.2 Tractor Industry

1.3 Manhindra Tractor

1.4 Chapter Plan

2. INDUSTRY ANALYSIS OF TRACTORINDUSTRIES………………… 4

2.1 PESTEL Analysis of Tractor Industries…………………………. 4

2.2. DIAMOND Analysis of tractor industries………………………..6

2.3. Five force analysis of tractor industries…………………………..8

2.4. Key players……………………………………………………….. 10

2.5. Drivers of Change …………………………………………………12

2.6. Opportunity and Threats …………………………………………13

3. ORGANIZATIONAL ANALYSIS…………………………………………14

3.1 Mission, Vision, objective and strategy followed………………....14

3.2 BCG Matrix..………………………………………………………..16

3.3 Critical Evolution…………………………………………………...16

3.4 New Mission and vision……………………………………………..17

3.5 Resource Analysis……………………………………………………17

3.7 Strength and Weakness……………………………………………...20

3.8 Strategic clock………………………………………………………..21

3.9 Ansoff Matrix………………………………………………………..22

4. RECOMMENDATION………………………………………………………23

5. CONCLUSION……………………………………………………………….24

Introduction:

This project is as the part of assignment for the partial fulfillment of Strategic Formulation Management course of fourth trimester, where the objective is to know and analyze the various strategic concept of Mahindra & Mahindra tractor.

The tractor industry in India has developed over the years to become one of the largest tractor markets in the world. From just about 50,000 units in early eighties the size of tractor market in the country has grown up to over 200,000 units. Today industry comprises of 14 players, including 3 MNCs. The opportunities still are huge considering the low farm mechanization levels in the country, when compared to other developed economies across the world. Key concern for the industry is its dependence on agricultural income in hands of farmers and the state of monsoon. The key players are Sonalike, Jhon Deer, Mahindra, New Holland etc.

Mahindra and Mahindra Limited was incorporated on October 2, 1945 as a private limited company under the Indian Companies Act of 1913 by two brothers, Mr. J.C. Mahindra and Mr. K.C. Mahindra. It was converted into a public limited company on June 15, 1955. Mahindra & Mahindra Ltd, one of the largest private sector company in India, is the flagship company of the Mahindra Group. The company commenced operations in 1945 to manufacture General Purpose Utility Vehicles and later on entered into manufacturing of Tractors and Light Commercial Vehicles (LCVs). Over the years, the company has expanded its operations from automobiles and tractors to steel, trading and manufacturing of Ash Handling Plants & Traveling Water Screens. The company is focused to become a world giant in the tractor business. It has already made its presence felt in countries in Europe, Latin America, Africa and United States of America.

Chapter Plan:

I. Introduction

II. Industrial analysis

III. Organizational analysis

IV. Conclusion

Industry analysis: There are various analysis are being done to know both immediate and extended environment.

PESTEL analysis: There are many factors in the environment that will affect any organization. Tax changes, new laws, trade barriers, demographic change and government policy changes are all examples of macro change. To help in analyze these factors we can categorize them using the PESTEL model. This classification distinguishes between political, economical, social, technological, ecological and legal factor. By PESTEl analysis we can know about extended environment and key drivers of change of an organization. Political factors: These refer to...
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