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maggi
It is packaged in bright yellow color given that this color is quite attractive to younger people. This color makes Maggi both easily distinguishable and also lively.It has a strong distribution and its availability is present in both traditional retail (kirana stores) and up-market posh supermarkets. It sells mostly in single size serving however it has innovatively changed the packaging allowing multiple serving inside the same packet. Through this it wants to increase brand loyalty. Typically the higher sizes are for regular consumption households and are available at slight discounts.

Also from time to time it has been trying to leverage and rejuvenate the brand with interesting Brand extensions.

Read more: http://www.ukessays.com/essays/marketing/product-analysis-of-maggi-noodles-in-india-marketing-essay.php#ixzz3BCFi4ZtJ
It is packaged in bright yellow color given that this color is quite attractive to younger people. This color makes Maggi both easily distinguishable and also lively.It has a strong distribution and its availability is present in both traditional retail (kirana stores) and up-market posh supermarkets. It sells mostly in single size serving however it has innovatively changed the packaging allowing multiple serving inside the same packet. Through this it wants to increase brand loyalty. Typically the higher sizes are for regular consumption households and are available at slight discounts.

Also from time to time it has been trying to leverage and rejuvenate the brand with interesting Brand extensions.

Read more: http://www.ukessays.com/essays/marketing/product-analysis-of-maggi-noodles-in-india-marketing-essay.php#ixzz3BCFi4ZtJIt is packaged in bright yellow color given that this color is quite attractive to younger people. This color makes Maggi both easily distinguishable and also lively.It has a strong distribution and its availability is present in both traditional retail (kirana stores) and up-market posh supermarkets. It
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