The magazine Allure was founded by Linda Wells who is still the editor-in-chief. The magazine was founded in March of 1991 and is dedicated to focusing on beauty. The magazine has several different articles but the focus does surround the topic of beauty alone. Intentions of the magazine are to educate women in the age group of late teens to early thirties on how to live a beautiful life.
“The magazine's circulation, initially estimated at 200,000 copies when Allure hit newsstands, has soared to more than 1,050,000. In addition, the magazine has received the prestigious National Magazine Award for design, an Editorial Excellence Award (from Folio), and a Circulation Excellence Award (from Circulation Management). In 1992 the magazine received the first of 8 journalism awards from the Fragrance Foundation. It has also received 27 awards from the American Academy of Dermatology and the Excellence in Media Award from the Skin Cancer Foundation.” (http://www.condenastmediakit.com/all/editor.cfm)
The cost of the magazine is $3.50 on the newsstand and is $12 for a year’s subscription. This magazine, as well as several of its competitors, is running the $1 an issue bargain. Allure competes with magazines such as Cosmopolitan, Marie Claire, ELLE, Vogue, Glamour, GQ, and Hint.
The online version of the magazine is free to view; however, several of the articles are not included online. It is better to have the printed version and read it that way than have the online version because you actually miss out online. There are more contests and sprees that readers are eligible to win online but the advertisements are more of an annoyance online. Lots of pop up adds are shown and it is distracting when trying to read the articles.
This magazine is set apart from others of its kind because the main focus is for women to live a beautiful life in several different ways. It does not focus on how to be beautiful like its...
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