From: name goes here
Subject: Major Assignment #3 -- Journal Entries
Date: May 8, 2000
JOURNAL #1-- INC. THE MAGAZINE FOR GROWING COMPANIES May 1994.
Publisher: James J. Spanfeller,
488 Madison Ave., 6th Floor
New York, NY 10022 (212) 326-2600
Audience Statement: Inc. speaks directly to the entrepreneur, sole-proprietor, small
Advertising: There were several advertisements including investing, retirement, tax accounting,
computer companies and small businesses.
Inc., The Magazine for Growing Companies speaks to a specific audience (see audience
statement). Some interesting articles were about the role of non-profit organizations within the business community, how to maximize return on an investment, how to effectively hire good employees,
quite a lot about planning and preparing a retirement portfolio and shrewd long term investing.
The article titled "Managing Autonomy" is the focus of my summary, I also mention later another article I found interesting. This article spoke about managerial styles: how and what works well when deciding policy for your employees. Some CEO's would say that your primary duty as a manager is to participate in managerial styles that encourage group problem solving. You have to continue tapping the collective wisdom of your employees. But you can't empower employees without holding them
responsible and accountable for their actions. These are the most important ideas presented in the article
but they go on to discuss some other topics such as marketing strategies and computer technology.
You have to focus on a particular market area and remember that quality is the single most important
factor. Another good question they ask is, What can a growing direct seller do to reduce its... [continues]
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