Magazine Advertising Critique

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  • Topic: Contact lenses, Contact lens, Advertising
  • Pages : 6 (2087 words )
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  • Published : November 1, 2012
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MAGAZINE ADVERTISING CRITIQUE

INTRODUCTION

This is a magazine advertisement critique for ACUVUE 1 Day Moist contact lenses advertisement. The critique will based on whether this advertisement has all the important elements such as headline, copy, visual, typefaces, sizes, colours, signatures, and etcetera. Besides, this is to check the level of persuasiveness of this ad, whether it can call people to action, to buy the product immediately. Next, we want to see how effective the visual works with the copy and headline to assist each other in order to create people’s interest towards finding more about ACUVUE 1 Day Moist contact lenses. We want to analyse whether the message that this ad is trying to deliver is received by the customers. How organized the ad is made in term of its layout, if it is easy for people to interpret the message given immediately.

PRODUCT DESCRIPTION

ACUVUE 1 Day Moist is the only daily disposable contact lenses with proprietary LACREON technology which locks a moisture-rich agent that acts just like natural tears, into the proven Etafilcon A material. As a result, eyes will feel fresh and remarkably comfortable, all day long. Since it is disposable, there is less problem for whoever wearing it, because there will be no cases, no cleaning, just wear it and throw it away at the end of the day. It is also suitable especially for the people who is always on the go, who does not need hassle to take care of contact lenses. This contact lens is especially ideal for people who suffer from allergy. Clinical research shows that a fresh pair of contact lenses every day is good to improve comfort for people suffering from mild discomfort or itching because of the allergy while wearing contacts. This disposable contact lenses of ACUVUE not just offer clean contacts but also comfort while wearing it. Another uniqueness of ACUVUE 1 Day Moist contact lenses it is made with latest technology which is LACREON technology. This is a new technology and only this contact lenses of ACUVUE offers it to consumers of this product. Exclusive Lacreon technology permanently embeds moisture-rich ingredient directly into the lens surface creating a cushion of moisture, similar to that found in natural tears, that won’t blink away. That means the lens stay smooth for a fresh lens feeling and even more end-of-day comfort.

COPY/TEXT EVALUATION

The headline is “With ACUVUE contacts, I’m comfortable to be the real me”. From the headline, people immediately can assume what message the advertisement’s is trying to deliver and what benefits can ACUVUE contact lenses offers to customers. First, let us look at the word “with ACUVUE contacts”, this is referring to, the one uses this contact lenses. Next, look at the word “comfortable”, which means that this contact lenses gives comfort to whoever wearing it, and finally the word “real me”, that tells, if you are comfortable with what you are in than you will be confident to be yourself. To sum up, by using ACUVUE 1 Day Moist contact lenses, one’s eyes will experience comfort and therefore will gain more confident and feel good about themselves. Thus, the headline is clear with strong statement at first glance to attract whoever looking at this magazine advertisement and create curiosity for people to search for more information about the contact lenses in this entire advertisement. The product is explained just by reading the headline. Moreover, the suitable size, colour blue and typeface of the headline also contribute to making it standout in the advertisement, easy to read and get people to notice it.

Next is the copy of this magazine advertisement ,”I love hanging out with my friends and sometimes, we get a little crazy. Which is why I’m glad I got these ACUVUE contact lenses. They lock in moisture, which makes them se comfortable you can’t even feel them. Now I can have fun whenever I want, for as long as I want.” Let us look at the first phrase of the copy...
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