Madonna Case Analysis

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Madonna Case Analysis

The following case study covers the foundation of Madonna’s business success and her continued global popularity over the past 20 years. Madonna has influenced people all over the world. Her quest for Superstardom is evident in her wide range of endeavors such as her records, concerts, movies, books, and charity events. She has the skill to market herself as a product while maintaining an edge, yet it is her experiences and sense of the world, art, fashion, drama and most importantly her intellect that make Madonna a global superstar. In examining Madonna’s career from a strategic analysis it is important to recognize her global and industrial impact as well as look into her brand name from a business perspective. Regarding her brand name there is competition, strengths, weakness, opportunities, and threats.


Environmental Analysis

Madonna has had a great impact on the global environment through her countless charity efforts. Specifically, in 2006 she started an organization called Raising Malawi, a non-profit organization supporting community based organizations that provide vulnerable children and caregivers with nutritious food, proper clothing, secure shelter, formal education, targeted medical care, emotional care and psychosocial support. In addition, Raising Malawi supports non-government organizations that offer impoverished families with innovative opportunities for sustainability such as Millennium Promise and International Medical Corps. Millennium Promise is a non-profit organization which works towards the halving extreme poverty in Africa by 2015, working with impoverished communities, national and local governments, and partner organizations to implement high-impact programs aimed at transforming lives on the continent and engaging donor nations, corporations, and the general public in the effort. Also, on corporate, community, and academic levels, Madonna matches every dollar donated to Raising Malawi. In addition to her own organization she still donates to several other causes, many relating to children, and is a patron of Children of Peace, a foundation that is dedicated to supporting programs that serve traumatized children regardless of race, religion or cultural background.

Industry Analysis

The music industry can be a difficult place to achieve long-term success. This is has been proved hundreds of times in cases of the infamous “one hit wonders”. It is an industry where an entertainer can literally go from being star to being a has-been overnight. Music fans like to hear something new and fresh, which can be difficult for many musicians accomplish. Madonna has kept reinventing herself and her music, and thus has had a tremendous impact on the music industry. Her kind of talent comes along very rarely. In terms of industry success, she is the female Elvis Presley.

Firm Analysis

Madonna is the clear leader of her corporation and is the ultimate businesswoman. From her legendary work ethic to her moves as a businesswoman, Madonna is a resounding corporate success. Her career was further enhanced by film appearances despite mixed reviews. She won critical acclaim and a Golden Globe Award for Best Actress in Motion Picture Musical or Comedy for her role in Evita (1996), but has received harsh criticism for other film roles. Madonna's other business ventures include being a fashion designer, children's book author, film director and producer. In 2007, she signed an unprecedented $120 million contract with Live Nation. Madonna has sold more than 300 million records worldwide and is recognized as the world's top-selling female recording artist of all time by the Guinness World Records. According to the Recording Industry Association of America (RIAA), she is the best-selling female rock artist of the 20th century and the second top-selling female artist in the United States, behind Barbra Streisand, with 64 million certified...
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