Macro & Micro Environment Analysis

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  • Topic: Johnson & Johnson, Robert Wood Johnson I, Robert Wood Johnson II
  • Pages : 14 (3263 words )
  • Download(s) : 4372
  • Published : December 28, 2010
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Instructor’s Name : A. Srikanth|
Study Title : Macro-Micro EnvironmentCourse Name :Marketing Management| |
Khushboo KhandelwalPooja ChoudharyKaushal mahajan|
Sumit gulatiSushan Sikka|


Special thanks are due to Lecturer, [Prof. A Srikanth] the Mentor of the project for guiding and correcting various documents of ours with attention and care. He has taken pain to go through the project and make necessary correction as and when needed.

We would also like to thank our Institution and our faculty members without whom this project would have been a distant reality. We also extend our heartfelt thanks to our family and well wishers.

Table of Contents

Table of Contents3


2. History5

3. Vision & Mission6

3. Micro-Environment Factors9

4.Swot Analysis12

7. Bibliography/ References


Johnson & Johnson was founded more than 120 years ago on a revolutionary idea that doctors and nurses should use sterile sutures, dressings and bandages to treat peoples’ wounds. Since then, Johnson & Johnson have brought to the world, new ideas and products that have transformed human health and well-being.

Johnson & Johnson family of companies comprises:
The world’s premier consumer health company •The world’s largest and most diverse medical devices and diagnostics company •The world’s fourth-largest biologics company •And the world’s eighth-largest pharmaceuticals company

Briefing about this world class company, we can have a glimpse on the following points:- •Global Manufacturer of Pharmaceuticals, Consumer Products and Medical Devices. •Listed in Fortune 500 Companies •Ranked 1st among 50 top Pharmaceutical companies •25 0 subsidiary companies with operations in over 57coun ries. •Well-known consumer products are theBAND-A ID Brand line of bandages, Tylenol •Medications , JOHNSON'S BABY Products .


Founded in 1886 in New Brunswick, New Jersey by Robert Wood Johnson, later he was joined by his brothers James Wood Johnson and Edward Mead Johnson to create a line of ready-to-use surgical dressings in 1885. •The company produced its first products in 1886 and...
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