What diversity means to McDonalds is not only who works within the organisation but goes as far as the customers who they serve. Patricia Sowell Harris, McDonald’s Chief Diversity Officer declares, “At its simplest, diversity means that your organization reflects the customers you serve and the society in which you operate. But to be effective, it’s more than counting numbers … it’s making those numbers count. A truly diverse culture means that different views, opinions, experiences, educations, religions, and lifestyles are respected, where everybody is a valued and contributing member of the team, and where actions are led by insights that create success in the business.” While diversity initiatives have assisted many people in their professions and organisations in their venture to succeed, is there another side to the story; is it just a waste of time and money? For some corporations, that may be true. Cultural diversity efforts like cultural awareness could be seen as nothing more than an extravagant scheme that really does nothing to help workers feel like they are truly a part of the organization, but for the organisation to be seen in a positive light from onlookers; although this hardly seems the case for cultural diversity initiatives in McDonalds. The following was taken from the McDonalds website:
"Minorities and women represent approximately 37 per cent of all McDonald's franchisees; More than 65 per cent of the applicants in training to become new McDonald's franchisees are women and minorities." Serves more than 58 million customers around the world each day • Is the leading global foodservice retailer with more than 32,000 local restaurants in 118 countries • Employs more than 1.6 million people worldwide – our brand’s best ambassadors are our people • Today, more than 60 percent of our global home office and U.S. company workforce are of a racial or ethnic minority, or are women • Is widely recognized as a top company for minorities – also a...
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