Topics: McDonald's, Hamburger, Competition Pages: 14 (4428 words) Published: January 28, 2013
Managerial Economics|
Project on Management Strategies
Objective of the study
The objective of this study was to select a business and determine its current performance. Suggesting Improvement managerial strategies base on the current performance of the firm and the current economic situation of the industry. Introduction of the company

To fulfill the purpose of this study we have selected Macdonald. Macdonald is a fast food restaurant. The McDonald's restaurant concept was introduced in San Bernardino, California by Dick and Mac McDonald of Manchester, New Hampshire. It was modified and expanded by their business partner, Ray Kroc, of Oak Park, Illinois, who later bought out the business interests of the McDonald brothers in the concept and went on to found McDonald's Corporation. Mission

McDonald’s brand mission is
“To be our customers’ favorite place and way to eat. Our worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience—People, Product, Place, Price and Promotion. We are committed to continuously improving our operations and enhancing our customers’ experience.” Values

According to the McDonald’s,
We place the customer experience at the core of all we do
Our customers are the reason for our existence. We demonstrate our appreciation by providing them with high quality food and superior service in a clean, welcoming environment, at a great value. Our goal is quality, service, cleanliness and value (QSC&V) for each and every customer, each and every time.

We are committed to our people
We provide opportunity, nurture talent, develop leaders and reward achievement. We believe that a team of well-trained individuals with diverse backgrounds and experiences, working together in an environment that fosters respect and drives high levels of engagement, is essential to our continued success. We believe in the McDonald’s System

McDonald’s business model, depicted by our “three-legged stool” of owner/operators, suppliers, and company employees, is our foundation, and balancing the interests of all three groups is the key. We operate our business ethically

Sound ethics is good business. At McDonald’s, we hold ourselves and conduct our business to high standards of fairness, honesty, and integrity. We are individually accountable and collectively responsible. We give back to our communities

We take seriously the responsibilities that come with being a leader. We help our customers build better communities, support Ronald McDonald House Charities, and leverage our size, scope and resources to help make the world a better place. We grow our business profitably

McDonald’s is a publicly traded company. As such, we work to provide sustained profitable growth for our shareholders. This requires a continuous focus on our customers and the health of our system. We strive continually to improve

We are a learning organization that aims to anticipate and respond to changing customer, employee and system needs through constant evolution and innovation.

McDonald’s in Pakistan
McDonald’s Pakistan is part of the Lakson Group of Companies; a leading business house in Pakistan. McDonald’s first restaurant opened its door to the people of Pakistan in September 1998 in Lahore. This launch was met with unprecedented enthusiasm from the citizens of Lahore, who are known for their liveliness, vigor and penchant for quality food. Outlets

Now there are 28 outlets of McDonald in Pakistan.
Karachi| 9|
Lahore| 9|
Hyderabad| 1|
Faisalabad| 1|
Sialkot| 1|
Islamabad| 1|
Rawalpindi| 1|
Charities And Sponsorships
Being a responsible corporate citizen, McDonald’s firmly believes in giving back to the communities it operates in. They love to provide support and encouragement to the people who need it the most. All their restaurants contribute to their local community and every year they help set up and support numerous...
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