Big Blue vs Big Red
For decades the digital war between Macintoshes (Macs) and Personal Computers (PCs) has been a never ending struggle to see who ranks the better competition. Because Microsoft has dominated the software field, more and more businesses use PCs rather than Macs. But does that make the PC better than the Mac. Let's take a trip back in time and review the evolution of a computer company. It's not IBM or Microsoft. This company is Apple Computers, Incorporated. In the year 1976, before most people even thought about buying a computer for their homes. "Back then the computer community added up to a few brainy hobbyist. So when Steve Wozniak and Steve Jobs sold a van and two programmable calculators for thirteen hundred dollars and started Apple Computers, Inc., in Jobs garage, the reach for success seemed far. (macworld, 12)" But these two young business men, Wozniak 26 years old and Jobs 21 years old, had a vision. "Computers aren't for nerds anymore," they announced. "Computers are going to be the bicycle of the mind. Low cost computers for everyone.(Wingfield)" From the first day on the founders of Apple kept their vision intact, and they spoke it at every turn. They only hired people into the company that had the same visions as they did.
In early 1976 Wozniak and Jobs finish work on a preassembled computer circuit board. It has no Product keyboard, case, sound or graphics. They call it the Apple I. They form the Apple Computer Company on April Fool's Day and sold the Apple I board for $666.66 at the Home brew Computer Club in Palo Alto, California.
In 1977 the Apple II is available to the general public. Fully assembled and pre-tested, it includes 4K of standard memory, and comes equipped with two game paddles and a demo cassette. The price is $1,298. Customers use their own TV set as a monitor and store programs on audio cassette recorders. Compare this price with computers today. The price about the same, but the computer has changed tremendously. In 1979 Apple II+ is introduced, available with 48K of memory and a new auto-start ROM for easier startup and screen editing for $1,195.
In 1980 Apple FORTRAN introduced and proves to be a catalyst for high-level technical and educational applications. Apple III announced at the National Computer Conference. It has a new operating system, a built-in disk controller and four peripheral slots priced at $3,495, the Apple III is the most advanced system in the company's history. In 1981 Accessory Products Division formed to handle production of printers, modems and other peripherals. The Apple Language Card is introduced. It allows Apple II users to run programs in either Pascal, FORTRAN or Pilot. "The IEEE-488 interface card is announced and allows Apple II computers to be linked to over 1,400 scientific and technical instruments. International Business Machines came on the PC scene in August of 1981 with the IBM Personal Computer. Apple greets its new competitor with a full-page ad in the Wall Street Journal with a headline that reads, 'Welcome IBM. Seriously'. (Wingfield)" Apple's first mass storage system was also introduced that year, the 5MB ProFile hard disk, priced at $3,499.
In January of 1987 Apple introduced a new desktop communications products including the Apple Share file server software and Apple Talk PC Card. They are priced at $799 and $399. Also introduced in 1987 is the Apple Fax Modem, priced at $699. Now you get a fax modem with the purchase of an Apple computer. In February of 1988 Apple introduces AppleCD SC, an optical storage device that gives access to huge amounts of information. Priced at $1,199, a single CD-ROM disc can store up to 270,000 pages of typewritten information. Also in 1988 Apple files suit against Microsoft and Hewlett-Packard to protect its Macintosh audio visual display. The lawsuit is seen as having industry wide implications regarding copyright laws. In late 1988 Apple introduces the Macintosh IIx...
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