MAC AIDS FUND LAUNCHES 11TH ANNUAL KIDS HELPING KIDS CARD CAMPAIGN WITH $250,000 GOAL, FEATURING CHILDREN'S ARTWORK TO BENEFIT FAMILIES IN AFRICA
Kids Helping Kids is an annual holiday card initiative of the MAC AIDS Fund (MAF) with 100 percent of sales going to support pediatric AIDS programs worldwide. This year, the money from the sale of Kids Helping Kids cards and gift tags will directly help make treatment available to children and families with HIV/AIDS in Africa and other impoverished countries. Many celebrities support this campaign and use the cards for their personal holiday greetings including Pamela Anderson, Linda Evangelista and Missy Elliott.
To date, the cards have raised over $1 million. Last year in North America, Kids Helping Kids raised $170,000, and this year, MAF projects funds to reach close to $250,000.
The cards and tags incorporate artwork designed and submitted by children ages 5 to 15 who were invited by the MAC AIDS Fund to design cards with holiday and winter themes. MAF received over 250 submissions this year. Six final designs were chosen by MAC's creative team, led by Senior Vice President and Creative Director James Gager.
"In the past, the art kits for the children primarily included materials for painting and drawing. This year, for the first time, we gave the kids materials for collage which gave the submissions an entirely new, fresh feeling. The results were inspirational from the abstract to more universal expressions. Children's artwork is uninhabited and comes from a purely spontaneous place, and that is what makes this program so wonderful," says Gager.
Lilia Garcia-Leyva, Executive Director of the MAC AIDS Fund said, "The statistics on pediatric HIV/AIDS remain staggering. Every single day nearly 2,000 children around the world are...