Social factors can have an impact on both businesses (McDonalds and Peugeot) because there could be many different reasons but the main reason that will affect both businesses is the statistics, the website states that the population rate in UK economy is 49,138,831 where as the website states that the population in France Economy is 62,150,775. When the society starts to have changes in Population, Religions and Cultures it has a impact on the market where the business have to operate on. Because the Population in France is higher then UK, this means that more buyers will buy more (Peugeot) products from France. Due to the fact of UK economy which has a lower population this means less consumer will buy (McDonald’s) products.
Even thou McDonalds and Peugeot are both worldwide businesses this means the customers will have occasions to consume and access easily, Since McDonald and Peugeot are worldwide business this will have a impact on all there branches across the world by increasing there profits and sales.
Political factors can have a big impact on both business (McDonald and Peugeot) because there could be many different reasons, but the main reason that will affect both businesses is government making changes to the economy e.g. changing the tax’s system, fiance policy, vat and interest rates.
The UK government has increased the VAT by 5% from 17.5 % to 18.0% this will have an impact on McDonald because the customers will have to pay for the food as well as the vat. Due to the fact of this happening there will be less customers coming to McDonald daily.
The European government are cutting down on interest rates and taxes so consumers can pay less interest rates and taxes, so this means customers can pay for more expensive products from Peugeot this will benefit Peugeot because if customers buy more expensive products the...