Lvmn Company Background

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1. Introduction
1.1 Background of LVMH
LVMH (Louis Vuitton Moet Hennessy) established in 1987 by two groups that are Moet Hennessy and Louis Vuitton. Louis Vuitton is the top one of fashion and leather manufacturers in the world and it establish in 1854. Besides, Moet Hennessy is the first-class manufacturers of wine product and this company was combined by two groups that are Moet & Chandon and Hennessy in 1971. Therefore, the merger of Louis Vuitton and Moet Hennessy become LVMH. LVMH providing products ranging from champagne to perfumes to designer handbags and it is world’s leading luxury good vendor. Today, LVMH is a unique portfolio of over 60 prestigious brands and as we know about several types of prestigious brands such as Moet & Chandon (wine product), Louis Vuitton (fashion and leather products) and other more. Nowadays, the group has 80000 employees which 77% of whom are based outside France and 2500 stores worldwide in many countries of the world. LVMH is active in five different sectors that are wines & spirits, fashion & leather goods, perfumes & cosmetics, watches & jewelry and selective retailing. In the sector of fashion and leather goods division includes prominent brands such as Louis Vuitton, Kenzo, Givenchy and Céline, while in the fragrance and cosmetics group including several brands such as Christian Dior, Givenchy and Guerlain. LVMH's wine and spirits group includes premium brands such as Dom Perignon, Hennessy, Krug, and Moet Chandon. The company also owns luxury retailers, including a majority stake in DFS Group Ltd., a group of duty-free stores, and Sephora, a cosmetics and perfume chain.

At the end of 2009, the only declared major shareholder in LVMH was Groupe Arnault, the family holding company of Bernard Arnault. The group's control amounted to 47.4% of LVMH’s stock. The foreign institutional investors including United Stated amounted 9.6%, United Kingdom amounted 5.4%, Germany amounted 2.4% and...
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