Luxury Good and Gucci

Topics: Gucci, Luxury good, LVMH Pages: 10 (3083 words) Published: October 27, 2010
Company Profile

Gucci group is one of the world’s leading multi-brand luxury goods companies. Thanks to a clear strategy and a set of unique competitive advantages, the group has developed and strengthened a prestigious brand portfolio, broad product range and extensive geographical presence worldwide.

The group well balanced brand portfolio includes prestigious and clearly identified luxury brands with a distinctive, specific role. Gucci, Bottega Veneta and Yves Saint Laurent are the engines of organic growth. Boucheron offers complementary expertise in segments like jewellery and watches. Balenciaga, Stella McCartney, Alexander McQueen and Sergio Rossi are cutting-edge brands with high potential for long-term growth.

Gucci group has successful attracted the best creative talents, who are now recognized as rising starts. Frida Giannini at Gucci, Tomas Maier at Bottega Veneta, Stefano Pilati at Yves Saint Laurent and Nicholas Ghesquiere at Balenciaga have perfectly interpreted the essence of their brands, keeping their heritage alive with a contemporary mood. Designers like Alexander McQueen, Stella McCartney and Francesco Russo at Sergio Rossi have set the trends with cutting-edge style.

The group creates and distributes high-quality luxury goods, including ready-to-wear, handbags, luggage, small leather goods, shoes, timepieces, jewellery, ties and scarves. Also under license from global industry leaders, eyewear and fragrances, cosmetics and skincare products. This vast product range and the sharing of specific expertise among various brands are one of the group’s greatest assets and a source of organic growth.

The carefully controlled development of an integrated distribution networks with a sound geographical basis has been a key strategic focus for Gucci group. As of the end of 2009, the group directly operates 609 stores in major markets throughout the world and wholesales product through franchise stores, duty-free boutique and leading department and specialty stores.

Gucci group is owned by PPR, a global player in retail and luxury goods. Shares in PPR are traded on the Euronext Paris (# 121485, PRTP.PA,PPFP).


1921: company founded by Guccio Gucci in Florence, Italy.

1953: Beginning of internationalization: opening of the New York store

1967: opening of the London store, first European store outside Italy.

1971: opening of the first Franchise store in Japan

1987-89 : investcorp acquires a 50% stake of Gucci from members of the Gucci family

1993: Investcorp acquires the remaining 50% stake of Gucci from Maurizio Gucci

1995: Domenico De Sole is appointed CEO of Gucci Group and Tom Ford becomes Creative Director: the turnaround begins.

October: initial Public Offering on Amsterdam and New York Stock Exchanges at US$ 22 per share

1996 March: secondary ooffering at US$ 48 per share. Gucci Group becomes a fully public company

1997 nov: Gucci group acquires its watch licensee severin monsters, taking direct control of the timepiece business, renamed luxury timepieces international.

1999 Jan: LVMH acquires 34% of Gucci Group Shares

March: Gucci Group forms strategic alliance with PPR, a global player in retail and luxury goods. Issue of 39 million new shares at US$ 75 per share TO ppr; lvmh HOLDINGS IN Gucci Group becomes approximately 20%

Nov: Gucci group acquires Sergio Rossi 70%

Dec: Gucci group Yves Saint Laurent (100%)

And YSL Beaute (100%)

2000 june: Gucci group acquires Boucheron (100%)

Dec: Gucci group announces the partnership with Alxander Mcqueen (51%) Gucci group acquires Bedat & co. (85%)

2001 feb: Gucci Group acquires Bottega Veneta (66.7%)

March: Gucci group acquires Di Modolo 100%

April: Gucci group announces the partnership with Stella McCartney 50%

2004: Gucci Group ownership of Segio Rossi

April: PPR successfully offers to purchase minority interests in Gucci...
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