Lululemon Athletica Assessment
1. In preparation Lululemon has hired a new CEO, Robert Meers. His leadership’s beliefs stem from a five-year vision called “ Community Legacies program”. This program is based on the belief that “every person we hire, garment we create, store we open, customer we educate, and yoga class we attend contributes to building a legacy in our communities”. Not only does this goal/ action plan show his commitment to giving and leading people at Lululemon but also shows his interest in maintaining a health and fulfilled environment in communities they operate within. With Roberts Meers guidance I believe that Lululemon will achieve to grow as a global retailer. 2. In order to evaluate ones social performance one must take reference to the four main criteria, economic, legal, ethical, and discretionary responsibilities. Social performance has become more of an increasing factor within business due to corporate scandals, fear about globalization, and growing mistrust within business today. When referring to Lululemon with these criteria we see: * Economic responsibilities- this responsibility refers to the company making a product of service to satisfy the needs or wants of a community yet maximizing profit for owners and stakeholders. Lululemon shows this in many ways, first off, their individuality. Although they provide the same lines of clothing from store to store, Lululemon has attempted to guide their educators to put their own individual “stamp” on each store. An example was given in the report about how a Toronto location added a running clinic to accommodate the Toronto Marathon while a Vancouver location might put on a snowshoeing clinic to accommodate the possible travelers into the Rockies. This company also put forth the effort in order to create trust and loyalty by focusing on selling quality products, providing a positive store experience and empowering its staff and customers in multiple ways to increase...
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