Before I get start doting I’s and crossing T’s in-depth on Nestlé company’s achievement and sustainability on their competitive advantage. First, there was a great man that brought and continuing bring lots of smiling faces to people from all corners of the world. His name was Henri Nestlé, the founded of Nestlé company 1866, (The world of Nestlé). He was a life–saving chemist; nevertheless, he was also an innovative marketer, (The world of Nestlé). He used scientific knowledge to develop products that met consumer needs. Henri Nestlé used his name to brand his products in a distinctive way; in addition to that, his legacy of—Nestlé’s—brands, has being carrying on from decades to decades and generation to generation. The Nestlé brand portfolio covers practically all food and beverage categories. The best-known global brands include Nescafe, Nestea, Maggi, Buitoni, Purina and of course Nestlé itself, (The world of Nestlé).
Henri Nestlé also set up a system that distributes his products quickly and effectively, (The world of Nestlé). Because of his pioneer, Nestlé have become a world wild company. Although Nestlé is a Swiss company, but only less than 2% sale being generated inside the home base country, more than 98% sale, however being generate outside Switzerland, (The world of Nestlé).
Nestlé Company current CEO is Paul Buckle. Before him were Peter Brabeck-Letmathe and he still remaining with the company as the chairman, (Gumbel, P., 2008). As Peter Brabeck-Lermathe passing the baton over to Mr. Paul Bulker, at the same token, he also share with him his lessons and successes during his tenure with this company as a CEO that he had held for quite some time. True, he admitted that it was never been an easy seafaring, (Gumbel, P., 2008). The sea was roughed and torturing, be that as it may, he still able to reshape and put their company—Nestlé on the tracks of strategic management,... [continues]
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