Lufthansa Case Study

Only available on StudyMode
  • Topic: Lufthansa, Airline, Star Alliance
  • Pages : 25 (4659 words )
  • Download(s) : 280
  • Published : September 3, 2010
Open Document
Text Preview
STEP 1

VISION AND MISSION STATEMENTS, OBJECTIVE AND STRATEGIES

Vision

Lufthansa Global Telesales Cape Town is an innovative & leading Service-Provider for the Airline Industry worldwide which is sustainable, profitable and continuously growing to meet changing demands.

Mission

Lufthansa Global Telesales promises to offer solutions. We do this by delivering real value - giving our customers a true competitive edge, anytime, anywhere, in any language. 

Lufthansa Global Telesales achieves superior service and quality through continuous investment in our people, customers and technology.

Group strategy

✓ Worldwide air traffic remains a growth industry.

✓ We are set for profitable growth.

✓ The diversified structure of our Group has a stabilising effect on earnings.

✓ In 2010 we again intend to invest in modernising our fleet and making further improvements to our network quality.

✓ We strengthen our position in key markets with new partners.

✓ Our activities are focussed on a medium-term, sustainable perspective.

✓ A strong financial profile gives us the freedom of action to develop the Company.

✓ Committed to sustainable corporate development

Source: http://reports.lufthansa.com/2009/ar/groupmanagementreport/groupstrategy.html?cat=m

Despite the turbulence that the ongoing financial and economic crisis has caused in their markets too, they are convinced that worldwide air traffic acts as a motor for the economy and for continued globalisation and therefore remains a growth industry. The strategy of the Lufthansa Group is therefore aimed at profitable growth, and pursues a course of sustainable corporate development and value creation. This benefits shareholders, customers and staff equally.

In an industry that is linked to the performance of the global economy, the Group can take advantage of the different cycles of its business segments. This has a stabilising effect on the profitability of the Group as a whole and thereby supports its sustainable development.

Guidelines and strategic alignment

International air transport is a growth industry. Economic growth and transporting passengers and cargo are interdependent. Along with a highly dynamic market governed by different trends in individual regions, the industry is influenced by a number of regulatory and structural changes. The trend towards consolidation is also ongoing. 

In keeping with the Group’s guidelines, Lufthansa’s strategic alignment is aimed at generating profitable growth in this environment. In this process, profitability rather than growth is their priority. they are committed to shareholder value by way of sustainable value creation that they aim especially to achieve by concentrating on their core business, passenger transportation.

Source: http://investor-relations.lufthansa.com/en/fakten-zum-unternehmen/group-strategy.html

STEP 2

DEVELOP VISION AND MISSION STATEMENTS FOR LUFTHANSA AIRLINE

Mission

Lufthansa Global Telesales promises to offer solutions. We do this by delivering real value - giving our customers a true competitive edge, anytime, anywhere, in any language. 

Lufthansa Global Telesales achieves superior service and quality through continuous investment in our people, customers and technology.

Checklist for Nine (9) Mission Statement Components

|SN |Component |Statement | |1 |Customer |We do this by delivering real value - giving our customers a true competitive edge, | | | |anytime, anywhere, in any language.  | |2 |Product or Services |Nil...
tracking img