Love Marks

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  • Topic: Love, Emotion, 2007 films
  • Pages : 19 (5486 words )
  • Download(s) : 54
  • Published : June 10, 2012
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Contents
FOREWORD A.G. LAFLEY CHAPTER 1: START ME UP
Here’s what I learned from five great businesses I’ve worked for: • Always surround yourself with Inspirational Players • Zig when others zag • Get out of the office and into the street • Live on the edge • Nothing is Impossible

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CHAPTER 2: TIME CHANGES EVERYTHING
The journey from products to trademarks, from trademarks to brands. A quick look at why brands are running out of juice as they confront the Attention Economy

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CHAPTER 3: EMOTIONAL RESCUE
Why I believe emotional connections can transform brands. If you spend your days reviewing data, read every word of this chapter. Twice. INSIGHTS: Maurice Lévy, Publicis Groupe

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CHAPTER 4: ALL YOU NEED IS LOVE
Taking brands to the next level depends on one four-letter word: L-O-V-E. INSIGHTS: Sean Fitzpatrick, sportsman; Tim Sanders, Yahoo!

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CHAPTER 5: GIMME SOME RESPECT
Love will change the way we do business, but only if it is built on Respect. No Respect, no Love. Simple. Let’s celebrate what Respect has achieved

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CHAPTER 6: LOVE IS IN THE AIR
Okay, so how do you create Loyalty Beyond Reason? INSIGHTS: Alan Webber, Fast Company magazine

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CHAPTER 7: BEAUTIFUL OBSESSION
So what are Lovemarks? They inspire Loyalty Beyond Reason through their obsession with Mystery, Sensuality, and Intimacy. Here are our first ideas about putting them into action. INSIGHTS: Jim Stengel, Procter & Gamble

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CHAPTER 8: ALL I HAVE TO DO IS DREAM
Understand how Mystery can transform relationships with consumers. Great stories; mythic characters; the past, present, and future together; dreams and inspiration. Be inspired by the ideas and actions of great Mystery makers. INSIGHTS: Dan Storper, Putumayo World Music; Cecilia Dean, Visionaire magazine; Maurice Lévy, Publicis Groupe; Sean Landers, artist

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CHAPTER 9: THE HUMAN TOUCH
The five senses–sight, hearing, smell, touch, taste–make Lovemarks real in the world. Leading sensualists show how they move us. INSIGHTS: Dan Storper, Putumayo World Music; Masao Inoue, Toyota; Alan Webber, Fast Company magazine

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CHAPTER 10: CLOSE TO YOU
Intimacy is the challenge of our time. Intimacy demands time and genuine feeling, both in very short supply. See how businesses deep into Intimacy can create empathy, commitment, and passion. INSIGHTS: Clare Hamill, Nike Goddess

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CHAPTER 11: ACROSS THE BORDER
The Love/Respect Axis is your first step. By plotting where you are today, you can trace where you need to go. Using the Love/Respect Axis, Kodak shows how it reinvigorated itself with the youth market. INSIGHTS: Eric Lent, Kodak

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CHAPTER 12: DIAMONDS IN THE MINE
How do you turn Shoppers into Buyers? With Mystery, Sensuality, and Intimacy. The store is the new creative opportunity, a space just waiting to become a Theater of Dreams. INSIGHTS: Dan Storper, Putumayo World Music

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CHAPTER 13: I CAN SEE CLEARLY NOW
The reinvention of research. Xploring and power listening–and powerful new proof that Lovemarks are what matter most to consumers. INSIGHTS: Malcolm Gladwell, writer; Peter Cooper, QualiQuant International; Jim Stengel, Procter & Gamble; Masao Inoue, Toyota; Clare Hamill, Nike Goddess

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CHAPTER 14: I’LL FOLLOW THE SUN
An Inspirational Consumer is precious beyond measure. Saatchi & Saatchi people share their most inspiring consumer stories. Tell me yours at www.lovemarks.com INSIGHTS: Tim Sanders, Yahoo!; Malcolm Gladwell, writer

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CHAPTER 15: ROLLING THUNDER
Lovemarks in action. Real life client stories from Olay, Brahma beer, Lexus, Cheerios, and Tide showing the power of Mystery, Sensuality, and Intimacy.

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CHAPTER 16: WHAT THE WORLD NEEDS NOW
The role of business is to make the world a better place for everyone. Becoming a Lovemark has to be the destination of every business. Step up to the challenge. INSIGHTS: Sandra Dawson, Cambridge University; Alan Webber, Fast Company...
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