Louisville Slugger

Topics: Net present value, Major League Baseball, Hillerich & Bradsby Pages: 3 (875 words) Published: November 12, 2012
Louisville Slugger
The Louisville Slugger baseball bat began over 120 years ago in the talented hands of 17-year-old John A. “Bud” Hillerich. Bud, whose father owned a woodworking shop, left work one afternoon to watch Louisville’s major league team, the Louisville Eclipse, and his favorite player, Pete Browning. During the game, Browning, who was struggling through a long hitting slump, broke his bat. Following the game, Bud met Browning and invited him to his father’s shop to make him a new bat. With Browning’s assistance, Bud handcrafted a new bat for Browning from a single piece of wood. Browning got three hits with it the next day and the “Louisville Slugger” was born. Since that time, baseball legends like Babe Ruth and Lou Gehrig to modern-day greats like Alex Rodriguez and Derek Jeter have all swung Louisville Sluggers. Sixty percent of all Major League Baseball players’ bat of choice is a Louisville Slugger. It is the official bat of Major League Baseball. Over the last 120 years, the game of baseball, and Louisville Slugger for that matter, has changed dramatically. What began as a wooden bat company has evolved into a company that manufactures both wood and aluminum bats, gloves, helmets, and other accessories. This evolution is largely due to an increase in performance technology, particularly in the production of aluminum bats. Since the company’s beginning, Louisville Slugger has always employed the most powerful technology available in the business mostly because of its strong research and development teams and significant investments in production equipment.

One of the major revenue-producing items manufactured by Louisville Slugger is its TPX Warrior aluminum bat. In fact, the Warrior was the official bat of multiple college baseball national championship teams. However, technology changes rapidly and the needs of baseball players across the world are not the same today as they were five years ago. As a result,...
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