Loreal Culture Differences

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According to Edward Tylor, culture is defined as ‘a complex whole which includes knowledge, belief, art, morals, law, custom, and other capabilities acquired by man as a member of society’ (Dowling et al., 2009). Indeed, culture is defined by norms, values, social interactions, language and others personal components shared by groups of people across the world. From a country to another, humans have developed different types of symbolic, aesthetic expressions, beliefs and codes of behaviour which can be difficult to understand for foreigners. From a business point of view, companies have to adapt themselves to the culture of each country in which they want to have business in. Because of the differences of culture between countries, companies need to adjust their products and services. This will enable them to contribute to the creation and to the development of a large panel of products across the world. Each culture contains sub-cultures which have new or different set of behaviours and ways of living that could be perceived as wrong by others. Having cultural issues means that a group of people believe that another group is wrong in their behaviour. In China, social values are based on Confucianism and Taoism. The Chinese culture is one of the oldest and complex cultures of the world. The Confucianism is one of the largest philosophies of China which includes moral, political and cultural reflections. According to Confucius, virtue is an inner wealth than any man can acquire, because human nature is neither good nor bad (J.R. Hinnells, 1985). Moreover, Confucius believed that reform of the community was only possible through family and individual. Even if the importance of Confucian principles moralists has declined in China after the Cultural Revolution, the latent influence that Confucianism has even today, for example on the social model of South Korea but also Japan, is central (respect for ancestors, filial piety, obedience to elders, patriarchy, etc....
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