Loreal Case Study

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BUS 599 Week 8 Class Discussion Question

Question 1 Response

How do the programs discussed help build core competencies and competitive capabilities at L'Oreal?

The core competencies are specific factors that a business identifies as being central to the way its employees work. These include scientific knowledge, skills, and abilities and the resources available to a company. These are the basic areas of expertise on which a business is built. The core competencies of individual employees are those that make the expertise suitable for their job. The competitive capabilities are those skills and abilities that the employees must develop to give the firm a competitive advantage Gamble, Strickland, & Thompson, 2010). At L'Oreal in relation to growth and development, there are four methods used. These are developing professional expertise, communications skills enhancement, improving managerial qualities and personal development, and developing partnerships with universities. Each of these methods helps develop the core competencies and competitive capabilities of employees at L'Oreal.  Specifically, the development of professional expertise includes the training of employees in accordance with their training needs. This includes a systematic training catalogue that gives the employee a roadmap which the employee must go through. The purpose of this training is to develop knowledge, skills, and abilities that are central to the way its employees work (L’Oreal, 2010). This is building of core competencies. Similarly, the development of communication abilities so that the person is able to express her opinions and ideas is critical to the way employees work at L'Oreal. For this the development of communication skills is important. Further, "Transition To" training program prepares individuals for the challenges of managerial career at L'Oreal. The employees selected develop core competencies and competitive abilities at the "Transition To"...
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