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Loreal Case Study

By | November 2008
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Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (May 2008) L'Oréal

Public (Euronext: OR)

Eugène Schueller

HeadquartersClichy, France

Key peopleJean-Paul Agon (CEO), Lindsay Owen-Jones (Chairman of the board), Liliane Bettencourt (Non-executive director and major shareholder) Industry

€17.06 billion (2007)[1]

Operating income
▲ €2.827 billion (2007)[1]

▲ €2.039 billion (2007)[1]

63,360 (2007)[1]

See below


The L'Oréal Group is the world's largest cosmetics and beauty company and is headquartered in the Paris suburb of Clichy, France. L'Oréal has developed activities in the field of cosmetics, concentrating on hair color, skin care, sun protection, make-up, perfumes and hair care. L'Oréal is active in the dermatological and pharmaceutical fields. L'Oréal is also the top nanotechnology patent-holder in the United States. L'Oréal is a listed company, but the founder's daughter Liliane Bettencourt, who is one of the richest people in the world, and the Swiss food company Nestlé each control over a quarter of the shares and voting rights. Contents

1 History
2 Business
o2.1 Corporate governance
2.1.1 Board of directors
2.1.2 Management committee
o2.2 Stockholders
o2.3 Earnings
o2.4 Joint ventures and minority interests
o2.5 Community involvement & awards
3 Brands
4 False claims in advertising and litigation for racial discrimination •5 Spokesmodels
6 References
7 See also
8 External links

[edit] History
In 1907, Eugène Schueller, a young French chemist, developed an innovative hair-color formula. He called his improved hair dye Auréole. With that, the history of L’Oréal began....

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