London Underground Design Guide

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  • Topic: London Underground, Tube map, Piccadilly line
  • Pages : 227 (32531 words )
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  • Published : October 20, 2011
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London Underground

Signs manual
Issue 4

MAYOR OF LONDON

Transport for London

Contents

London Underground signs manual | Issue 4 | Oct 2002

Overview

Throughout the London Underground system, we have a proven, highly successful sign system which clearly identifies us and guides our customers safely and efficiently. Good signing is vital for London Underground to project a consistent, modern and professional corporate image, and is essential to the smooth running of stations. The detailed information in this manual represents the culmination of thorough research, design and development. By careful and consistent application of the standards documented, we will further enhance the image of the Underground. Stations on the Underground system are diverse in layout and architecture, and as such, this manual cannot contain signing solutions for every station. It will, however, establish the set principles to enable effective and consistent solutions to be applied across the network.

Basic elements

The customer journey

Specific elements

Index

Overview

Contents

Back

2

London Underground overview

London Underground signs manual | Issue 4 | Oct 2002

Good signing assists our customers in negotiating the Underground system and minimises the need to consult station staff. This is the ideal for maximising operational efficiency, for creating the best impression and for gaining customer satisfaction. The journey from station entrance to the platform, from train to train, or to the station exit is often extremely complicated. In the enclosed, confined and busy environment of the Underground, lack of clear directions can cause considerable anxiety. The principle aim in signing must always be to meet the information needs of the customer.

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London Underground overview

London Underground signs manual | Issue 4 | Oct 2002

The design, layout and content of each and every sign is a considered asset to enable London Underground to project an image of efficiency, consistency and modernity. Compromising the design or production quality would weaken the effectiveness of our signing and our corporate image. To support our world famous identity, we need to make sure that we install signage which conforms to this Standard, and to ensure that any necessary modification is properly controlled.

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1.0

Basic elements

London Underground signs manual | Issue 4 | Oct 2002

1.1 1.1.1 1.1.2 1.1.3 1.2 1.3 1.3.1 1.3.2 1.3.3 1.4 1.5 1.5.1 1.5.2 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 1.14

Roundel Background areas Roundel silhouette Background colours Colour Lettering Standard sizes and colours Viewing distance chart Line spacing Fitting messages onto panels Arrows and their direction Arrows Placement of arrows Symbols and pictograms Way out Restricted sign layouts Signing for mobility-impaired customers Headroom restrictions Switchable signs Panel sizes Combining signs and minimum height Combining signs and layout details

The basic elements of the London Underground sign system – the roundel, the house and line colours and the New Johnston typeface – are also the building blocks of the corporate identity. The value of the roundel itself can hardly be over-estimated. It is one of the world’s best-known symbols and carries a tremendous weight of goodwill. In order to preserve its value, the rules in this section for its reproduction and application must be strictly adhered to. Colours are similarly important. Approved NCS colour references should always be used when specifying house and line colours, see section 1.2. Colour samples are provided in the separate ‘London Underground colour standards for identity and information’ booklet. The Johnston typeface is representative of the Underground’s ‘tone of voice’. Its friendly yet authoritative appearance has been a familiar and reassuring sight for decades.

Basic elements...
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