London Business School Essay Topic Analysis

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London Business School Essay Topic Analysis 2012-2013With the exception of a few minor wording changes, four of London Business School’s essay topics for the 2012-2013 admissions season have remained essentially the same as last year’s prompts.  Meanwhile, the school has reintroduced a career goals essay that was last seen on the 2009-2010 application, in addition to completely revamping their sixth essay question.  Overall, LBS has maintained its trend of placing a marked emphasis on learning about the specific details of an applicant’s future involvement on campus and contribution to the school community.  From this, one can extrapolate that LBS may be interested in candidates who have spoken to students and learned a good deal about the program to better understand how and where they might fit. Question 1: In what role or sector do you see yourself working immediately after graduation?  Why?  How will your past and present experiences help you achieve this?  How will the London Business School MBA Programme contribute to this goal? (500 words) Question 2: Where do you see your career progressing five years after graduation and what is your longer term career vision? (200 words) As in previous years, LBS has divided the typical career goals essay into two discrete questions.  Though the first question more closely resembles Question 1 from the 2009-2010 application than to that of last year’s, the school’s two-part approach to learning about applicants’ career goals still underlines the importance of having both a short- and long-term career plan in the MBA admissions process.  While the compartmentalization of the short- and long-term discussions might make it a bit more difficult to adapt content written for applications to other schools, it does signal the extent to which the adcom wants to hear about each of the topics raised.  Developing one’s long-term goal discussion over 200 words, with a starting point at the five-year mark, could be a great...
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