Logitech China

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STRENGHT

Strong Management
Strong management can help Logitech reach its potential by utilizing strengths and eliminating weaknesses Innovative Culture
An innovative culture helps Logitech to produce unique products and services that meet their customer’s needs Supply Chain
A strong supply chain helps Logitech obtain the right resources from suppliers and delivery the right product to customers in a timely manner Cost Advantages
Lower costs lead to higher profits for Logitech. A low cost leader can undercut rivals on price Unique Products
Unique products help distinguish Logitech from competitors. Logitech can charge higher prices for their products, because consumers can’t get those products elsewhere Brand Name
A strong brand name is a major strength of Logitech. This gives Logitech the ability to charge higher prices for their products because consumers place additional value in the brand

WEAKNESS

Online Presence
The online market is essential for displaying information and selling products. A weak online presence can result in lost opportunities for Logitech Cost Structure
A weak cost structure means Logitech’s costs are high in comparison to their competitors Customer Service
Weak customer service hurts Logitech’s reputation and causes customers to flee to competitors, who are more respondent

OPPORTUNITIES

Online Market
The online market offers Logitech the ability to greatly expand their business. Logitech can market to a much wider audience for relatively little expense Fragmented Market
Fragmented markets provide many opportunities for Logitech to expand and increase market share. Fragmented markets have many small competitive who lack the cost advantages of larger companies New Services

New services help Logitech to better meet their customer’s needs. These services can expand Logitech’s business and diversify their customer base Innovation
Greater innovation can help Logitech to produce unique products and services that meet...
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