1.For each of the three scenarios below, categorize the demand for bulk-breaking, spatial convenience, waiting/delivery time, and assortment/variety as "High," "Medium," or "Low." In each case, explain your answers.
a.A woman in an emerging-market country of Southeast Asia wishes to buy some cosmetics for herself. She has never done so before, and is not entirely sure of on what occasions she will wear the cosmetics. She does not live near a big city. She is too poor to own a car, but has a bit of extra money for a small luxury. b.A manufacturer uses a particular industrial chemical in one of its large-scale production processes and needs to buy more of this chemical. The rest of the raw materials for its plant operations are delivered in a "just in time" fashion.
c.Before you visit certain parts of the world, you are required to get a yellow fever vaccine. Many travelers let this slip until the last minute, forgetting that it is advisable (or avoiding an unpleasant shot as long as possible). But, they definitely realize they need the shot, and don't want to have to cancel their trip at the last minute because they didn't get it. They often find themselves making a long trip to a regional medical center because they didn't plan ahead.
2.What could be the SODs expected of a company selling tractors?
3.The marketing manager of Growmore Fertilisers is looking for companies for developing a horizontal marketing system together. Suggest him companies which most suitably meet his needs.
4.Explain how the shopping characteristics for the following consumer and industrial goods affect the channels for them:
Consumer GoodsIndustrial Goods
BreadComputer printer ink cartridges
Women’s hatsUranium (for nuclear power plants)