Logistic Overview in Fmcg Industry

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Logistics Operation Overview in FMCG Industry

CLoCS - ITB, 16 Januari 2010

AGENDA

Market & Demand

Supply Supply Chain – The Big Picture Chain

Logistics Service Operation Group Overview (CSOG)

Customer

Customer KPI Service – Distributors (GT)

Inventory Model (TZIM)

Towards Zero Initiatives

AGENDA

Market & Demand

Supply Supply Chain – The Big Picture Chain

Logistics Service Operation Group Overview (CSOG)

Customer

Customer KPI Service – Distributors (GT)

Inventory Model (TZIM)

Towards Zero Initiatives

MARKET & DEMAND
Kalimanta n 2010
•Population
•GRDP (current Rp) •GRDP/Cap (Rp mn)
% of Tota l CAGR (%)

Sulawesi 2010
•Population •GRDP (current Rp) •GRDP/Cap (Rp mn)

% of Total

CAGR (%)

6%
8%

1.79%
11%

7% 4%

1.25% 14%

28. 9

8.9%

11.9

13.0%

East Indo 2010
•Population

% of Total

CAGR (%)

2% 2%

1.62% 19%

Sumatra 2010
•Population •GRDP (current Rp) •GRDP/Cap (Rp mn)

% of Total

CAGR (%)

•GRDP (current Rp) •GRDP/Cap (Rp mn)

21% 23%

1.46% 14%

22.2

17.3%

22.0

12.8%

Java 2010
•Population
•GRDP (current Rp) •GRDP/Cap (Rp mn)

% of Total

CAGR (%)

Bali & NT 2010
•Population
•GRDP (current Rp) •GRDP/Cap (Rp mn)

% of Total

CAGR (%)

59%
60%

1.32%
14%

5%
3%

1.50%
15%

20.9

12.6%

11.8

13.3%

Note: GRDP in Current Rp (including inflation 7%) Source: LPEM University of Indonesia

MARKET & DEMAND (2)
Demand Potential Ranking among regions 2006 – 2010
based on growth, income per capita, population & distribution of income (1) Region • Jakarta • Riau • North Sumatra • Nanggroe-Aceh D • West Sumatra • East Kalimantan • West Java • East Java • Central Kalimantan = Good = Not Good Population GDP per capita Expenditure per capita Distribution of income Ranking

1 2 3 4 5 6 7 8 9

Source: LPEM University of Indonesia

AGENDA

Market & Demand

Supply Supply Chain – The Big Picture Chain

Logistics Service Operation Group Overview (CSOG)

Customer

Customer KPI Service – Distributors (GT)

Inventory Model (TZIM)

Towards Zero Initiatives

SUPPLY CHAIN
SUPPLY
(Internal company)

Reconcile?

DEMAND
(external company)

$$$$$

Supplier

PRODUCTION

LOGISTICS

COSTUMER

Information Flow Product Flow

SUPPLY VS DEMAND: RECONCILE?
Who is right ?
“If Sales gave me an accurate forecast, we would provide excellent service”

They both are
“I don’t know what my customers will want in 3 months”

“We can only be so flexible at reasonable cost

“If manufacturing were more flexible, we’ll able to meet customer requirements

Manufacturing & distribution

Sales & Marketing

SUPPLY CHAIN
Demand Planning Marketing

SUPPLY
(Internal company)

Reconcile?

DEMAND
(external company)

MPS

Supplier

PRODUCTION

LOGISTICS

COSTUMER

Information Flow Product Flow

Demand Planning / Forecasting
Business Decision Model
Strategic Plan Annual Plan
Event Forecast

Baseline Forecast Forecast

Business Management
Forecast New Product

Demand drivers Demand Plan

Supply
35

Demonstrated capability Supply Planning
Volume

Demand Series Baseline

30 25 20 15
Event Innovation

Event Innovation

Demand

Demand - Supply Reconciliation Cash-up (Turnover & Costs) Sell Source / Make

10 5

Jan Apr

Jul

Oct

Jan Apr

Jul

Oct

Jan Apr

Jul

Oct

Accurate forecast means higher turnover & lower cost
Demand Tracking Supply Tracking

History

Future

AGENDA

Market & Demand

Supply Supply Chain – The Big Picture Chain

Logistics Service Operation Group Overview (CSOG)

Customer

Customer KPI Service – Distributors (GT)

Inventory Model (TZIM)

Towards Zero Initiatives

LOGISTICS OVERVIEW

Supplier

PRODUCTION

LOGISTICS

COSTUMER

Information Flow Product Flow

TYPICAL DISTRIBUTION NETWORK
Area Demand COSTUMER 1 COSTUMER 2 Distribution...
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