Lockheed Martin and Microsoft

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  • Topic: Cloud computing, Lockheed Martin, Martin Marietta
  • Pages : 23 (6905 words )
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  • Published : February 12, 2013
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Lockheed Martin and Microsoft: Does Competitive Advantage in Business Control Success? A Dissertation by James A. Heine

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Table of Contents
Abstract .................................................................................................................................................. 3 Introduction- Lockheed Martin and Microsoft ........................................................................................ 6 Biometrics ............................................................................................................................................. 13 The Department of Defense .................................................................................................................. 19 Conclusion…………………………………………………………………………………………………………..24

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Abstract

“We (Lockheed Martin) understand the importance of our missions and the trust our customers place in us. With this in mind, we strive to excel in every aspect of our business and approach every challenge with a determination to success.” Lockheed Martin code of ethics

Headquartered in Bethesda, Maryland, Lockheed Martin is a global security company that employs about 136,000 people worldwide and is principally engaged in the research, design, development, manufacture, integration, and sustainment of advanced technology systems, products, and services. The company wanted to help its customers obtain the benefits of cloud computing, while balancing security, privacy, and confidentiality concerns. The company used Windows Azure to develop the Thundercloud™ design which is a Microsoft program that integrates on-premises infrastructure with compute, storage, and application services in the cloud. Now, Lockheed Martin can provide its customers with vast computing power, enhanced business agility, and reduced costs of application infrastructure, while maintaining full control of their data and security processes.

William (Bill) Gates and Paul Allen create a partnership called Micro-soft. It did grow into one of the largest U.S. corporations and place them among the world's richest people. Gates and Allen had been buddies and fellow Basic programmers at Lakeside School in Seattle. Allen graduated before Gates and enrolled at Washington State University. They built a computer based on an Intel 8008 chip and used it to analyze traffic data for the Washington state highway department, doing business as Traf-O-Data. Allen spoke to Ed Roberts, president of Altair manufacturer MITS (Micro Instrumentation and Telemetry Systems), and sold him on the idea. Gates and Allen worked night and day to complete the first microcomputer, Basic. Allen moved to Albuquerque, New Mexico, and in January 1975, he became the director of software for MITS. Gates dropped out of his sophomore year at Harvard and joined Allen in Albuquerque.

A competitor's strengths and weaknesses are usually based on the presence and absence of key assets and skills needed to compete in the market.

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To determine just what constitutes a key asset or skill within an industry, David A. Aaker in his book, Developing Business Strategies suggests concentrating your efforts in four areas: · · · · The reasons behind successful as well as unsuccessful firms Prime customer motivators Major component costs Industry mobility barriers

According to theory, the performance of a company within a market is directly related to the possession of key assets and skills. Therefore, an analysis of strong performers should reveal the causes behind such a successful track record. This analysis, in conjunction with an examination of unsuccessful companies and the reasons behind their failure, should provide a good idea of just what key assets and skills are needed to be successful within a given industry and market segment. For instance, in the personal-computer operating-system software market, Microsoft reigns supreme with DOS and Windows. It has been able to establish...
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