Location Analysis for Opening Amul Scooping Parlour in Jaipur Region

Only available on StudyMode
  • Download(s) : 148
  • Published : December 14, 2010
Open Document
Text Preview
TABLE OF CONTENTS

INTRODUCTION/ DESIGN OF THE STUDY PAGE NO.

Research Objectives: ………………………………………………………………..2 Research Deliverance…………………………………………………………………2 Research Design…………………………………………………………………………2 Study Area…………………………………………………………………………………3 Types of Data Used……………………………………………………………………4 Sampling Technique …………………………………………………………………4 Limitation of the Study……………………………………………………………..4

INDUSTRY PROFILE …………………………………………………………5-7 SWOT Analysis of Ice Cream Industry:………………………………………8

COMPANY PROFILE………………………………………………………………..9-13 Achievements ………………………………………………………………………….12 Amul In Abroad………………………………………………………………………..13 GCMF Today…………………………………………………………………………….13 Product Profile…………………………………………………………………………14-19 LOCATION ANALYSIS………………………………………………………………20-33 Factor Rating Method……………………………………………………………….34-37 Factors that affect the location of an ice-cream parlor are………..35 Conclusion………………………………………………………………………………..38 Limitation………………………………………………………………………………….38

DATA ANALYSIS………………………………………………………………………43-74 FINDINGS…………………………………………………………………………….75 SUGGESTIONS &RECOMMENDATIONS………………………………….76 BIBLIOGRAPHY…………………………………………………………………….77 ANNEXURE 1……………………………………………………………………….78-79 ANNEXURE 2……………………………………………………………………….80-81 ANNEXURE 3……………………………………………………………………….82-83 ANNEXURE 4……………………………………………………………………….84-85 ANNEXURE 5……………………………………………………………………….86-87

RESEARCH METHODOLOGY

RESEARCH OBJECTIVES:

To encourage entrepreneurship among youth by offering Franchisee for opening Amul Scooping Parlour.

To analyze various location to find out potential places for starting Amul Scooping Parlours

To know the Brand Preference in Ice cream Industry in Jaipur region.

To know the satisfaction level of owners of Amul Scooping Parlours.

RESEARCH DELIVERANCE

To study and analyze potential places for Amul Scooping Parlours with Brand Preference of ice cream in Jaipur region.

RESEARCH DESIGN

The Research model was prepared keeping in view both the sellers (the Amul Scooping Parlours owners) and the buyers (customers) which comprise both survey and interviews. Separate Questionnaire was prepared for both retailers and customers and youth having qualitative, quantitative, and close ended questions. The sample size is 300 persons.
STUDY AREA

The survey was carried out at Jaipur in Rajasthan. Extensive survey of Jaipur was undertaken. The central focus was given on the places where the parameters of location analysis were best suited.

TYPES OF DATA USED

1.Primary Data

Primary data were collected from the retailer / shop owners and the consumer of Ice Cream through Questionnaire and Personal Interviews having both open ended and close ended questions.

2.Secondary Data

Secondary Data were collected from internet, magazine and news articles.

SAMPLING TECHNIQUE

Random Sampling and was performed. The sample comprised both of Retailers/ Shop owners and the customers.

LIMITATION OF THE STUDY
This study being a student’s project has some limitations:

1.Random Sampling of retailers /shop owners and customers.
2.The analysis was also done on the basis of secondary data, so there may be some variations in the findings. 3.The response obtained by the retailers/shop owners and customers may have access due to various reasons like social prestige ,prejudices , suspicion , apprehension etc. 4.Small part of biasness may also exist from the part of researcher also.

Given all these constraints, an effort was made to minimize all the biasness and limitations and make the study more objective oriented and relevant and meaningful.



INDUSTRY PROFILE

The ice cream industry in India is in many ways, reflective of the overall population distribution. The country’s population is...
tracking img