‘A study to analyse whether recession has left its impact on TESCO – UK
Mogal Shabana Parveen
The literature review that is being discussed includes the philosophies and the strategies adopted and the data collection methods used in order to carry out the research that is based on TESCO and whether it has an impact of recession or not. When required research into Tesco’s annual financial figures, customer’s, manager’s stems from a wide variety of different methodological approaches. In general, the study discussed in this review consists of a variety of approaches wherein they each have their own limitations and biases. Included in this review a sound research, that has its emphasis on the mixed methods which involves both the qualitative and the quantitative methods. The main purpose of this paper is to provide the details of the philosophies and the strategies that are being adopted to carry out the research successfully, providing the details of the suitable ones that are being adopted. This study also discusses the pros and cons of the philosophies, strategies and the research approaches that are being adopted. Various types of data collection tools are being used as a means for gathering data. This review intends to explain the research path that is being adopted and what are the means used for gathering of facts. In order to get the basic understanding and knowledge of approach, it is essential to understand the research philosophy that is being applied. This research is mainly based on the positivism research philosophy, although other philosophies are also being discussed below.
There are three research philosophy perspectives such as Positivism, Interpretivism, and Realism. Let’s discuss in detail each of the above mentioned philosophy and the reason for selecting a particular philosophy (here positivism) corresponding to the overall research. (Flowers, 2009) This study aims in using positivist research philosophy because positivism mainly focuses on facts which are based on the validity and the truth. Here the data is being gathered through measures, experiences, and observations that constitute the use of quantitative methods. This helps in generation of statistics through questionnaires and face-to-face interviews with the adoption of case study and survey strategy. Hence based on the research problem, positivism is considered to be the best fit.( (Ivythesis 2010) Interpretivism and Realism are not applicable to this research perspective of dissertation. This corresponds to number of reasons. (Abbott, 2010) Interpretivism refers to the view what social actors like humans think of wherein the researcher involves him/herself in observation of human behaviour. There is probability that human may change of their behaviour if known that they are being observed. (Flowers, 2009) This paradigm is based on understanding the human experiences through a means of different ways of interpretation that enables the researcher to draw meaning. Also Interpretivism is inductive in nature because it builds the theory in general based on observations. Hence both the philosophies (Interpretivism and Realism) are not applicable to this area of study. ( This study aims in using the deductive approach, as the key principle here is that it tends to work from general to a much more specific topic of interest. This begins with theory and narrows down to generation or formulation of hypothesis. Then based on the observation, the results are thus obtained which thus tests the hypothesis in-turn enabling whether or not to confirm the original theory.(
(Trochim, 2006) Applying inductive approach is rather not feasible for this project because it works the other way round wherein; it begins with a more specific thought of interest and then ending up building theories in general. The...