Literature Review-Fdi in Retail

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RETAIL MARKETING

PROJECT INTERIM REPORT
LITERATURE REVIEW

AN EMPIRICAL STUDY OF THE GROWTH PROSPECTS AND PROFITABILITY OF FDI IN RETAIL SEGMENTS OF INDIA

Submitted to:
Prof. Sapna Parashar

Date: 23-07-2008

Submitted by:

Arnab Sinha
071108

INDEX
INDEX2
CONCEPTUAL ANALYSIS3
Summary of Retail Market in India and FDI in Indian Retail3 LITERATURE REVIEW5
1. Literature Review-15
2. Literature Review-25
3. Literature Review-36
4. Literature Review-47
5. Literature Review-57
GAP ANALYSIS8
REFERENCES9

CONCEPTUAL ANALYSIS

Summary of Retail Market in India and FDI in Indian Retail

India tops the AT Kearney's annual Global Retail Development Index (GRDI) for the third consecutive year, maintaining its position as the most attractive market for retail investment. •The Indian retail market, which is the fifth largest retail destination globally, according to industry estimates is estimated to grow from the US$ 330 billion in 2007 to US$ 427 billion by 2010 and US$ 637 billion by 2015. •Subsequently, organized retail is likely to increase its share in the total retail market to 22 per cent by 2010. •India's vast middle class with its expanding purchasing power and its almost untapped retail industry are key attractions for global retail giants wanting to enter newer markets. •With international brands like Tommy Hilfiger, Esprit and Puma (that have entered the country) growing well over 100 per cent, many others are also planning to foray into the Indian retail market. •The Government allows 100 per cent foreign direct investment (FDI) in cash and carry through the automatic route and 51 per cent in single brand. Besides, the franchise route is available for big operators. To further attract global retailers, the economic survey 2007-08 has suggested a share for foreign equity in all retail trade and 100 per cent in respect of luxury brands and other specialized retail chains. •The estimated growth of the Indian retail industry with sector wise specifications is given in the following two diagrams:

LITERATURE REVIEW

1. Literature Review-1
Title: An Examination of International Retail Franchising in Emerging Markets Authors: Dianne H. B. Welsh, Ilan Alon and Cecilia M. Falbe
Source: Journal of Small Business Management
Volume 44 Issue 1, Pages 130 – 149, 6 Dec 2005
The article begins with an overview of the development of the literature and then discusses the nature and scope of emerging markets, with particular reference to their impact on the stakeholders of international retail franchising. Next, the article develops a conceptual model relating international retail franchising to its stakeholders. Then, a review of the research is divided into the areas of emerging world market: Central and Eastern Europe, Mexico and South America, Asia, and other areas that include India, Kuwait, and South Africa. The article concludes by discussing the next step to developing a research base for further understanding of emerging markets in addition to the opportunities and challenges for retail franchising and future research.

2. Literature Review-2
Title : Regional Business Networks and the Multinational Retail Sector, Long Range Planning Authors: Stéphane J.G. Girod, Alan M. Rugman
Source: International Marketing Review, Volume 38, Issue 4, August 2005, Pages 335-357

This article examines the network relationships of a set of large retail multinational enterprises (MNEs). The paper analyzes under what conditions a flagship-network strategy (characterized by a network of five partners – the MNE, key suppliers, key partners, selected competitors and key organisations in the non-business infrastructure) explains the internationalization of three retailers whose geographic scope, sectoral...
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