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|[pic] |A Study on Customer Contentment towards |[pic] | | |Appleofmyi, a one-stop retailer, Bangalore | |

PROJECT REPORT

Submitted by

SOURABH KUMAR
Reg. No: 088001107051

in partial fulfillment for the award of the degree
of

MASTER OF BUSINESS ADMINISTRATION

HINDUSTHAN COLLEGE OF ENGINEERING AND TECHNOLOGY
COIMBATORE – 641 032

MAY 2010
HINDUSTHAN COLLEGE OF ENGINEERING AND TECHNOLOGY
COIMBATORE – 641 032
DEPARTMENT OF MANAGEMENT STUDIES

PROJECT WORK
MAY 2010

This is to certify that the project entitled

A STUDY ON CUSTOMER CONTENTMENT TOWARDS APPLEOFMYI, A ONE STOP RETAILER, BANGALORE is the bonafide record of project work done by

SOURABH KUMAR
Reg. No: 088001107051
of MBA during the year 2009-2010

_________________________________________________________ Ms. Mehta Vani Joghee, MBA, M.PhilMr. K. R. Shoban, B.Com, MBA, Faculty Guide PGDPMIR, DMMTLM, NET, SLET
HOD
Submitted for Project Viva-Voce examination held on: ________________

________________ _________________ Internal Examiner External Examiner

DECLARATION

I affirm that the project work titled ”A Study on Customer Contentment towards Appleofmyi, a one-stop retailer, Bangalore”, submitted in partial fulfillment for the award of the Degree of MBA is a record of original work done by. It is not formed the part of any other project work submitted for award of any degree or diploma, either in this or any other University

Sourabh Kumar
088001107051

I certify that the declaration made above by the candidate is true

Ms. Mehta Vani Joghee, MBA, M.Phil.
Lecturer

ACKNOWLEDGEMENT
I thank the Lord Almighty for having bestowed his blessings on me to complete this project work.
I am indebted to our Chairman, Thiru.T.S.R.Khannaiyan and Managing Trustee Mrs.Saraswathi Khannaiyan for providing excellent learning environment at Hindusthan College of Engineering and Technology.

My sincere thanks are due to our beloved Principal Dr.V.Duraisamy, M.E, Ph.D, for his support and encouragement.
I take this opportunity to thank Mr. K. R. Shoban, B.Com, MBA, PGDPMIR, DMMTLM, NET, SLET, HOD, Department of Management Studies, Hindusthan College of Engineering and Technology, for providing support to do this project. I would like to express my gratitude to Ms Mehta Vani Joghee, MBA, M.Phil, Lecturer, Department of Management Studies, Hindusthan College of Engineering and Technology, for her valuable suggestion and guidance in the process of completing this project. I also thank the other faculty members for their help and support.

I like to express my gratitude to Mr. Kali Charan Shukla and Mr. Vijay Jumani, Director, Inventis Retail, under whose valuable guidance the project work was done.
My special thanks to my parents, friends and well-wishers for the moral support throughout the project.

Sourabh Kumar

CONTENTS

|Description |Page Number | |Acknowledgement |v | |List of Tables |vii | |List of Figures |viii | |Abstract |ix | |1. Introduction |1 | | 1.1 About the Industry...
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