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A FINAL PROJECT REPORT
ON
“A COMPARATIVE STUDY OF PRICE AND PROMOTIONAL ACTIVITIES OF KONARK CEMENT WITH ITS COMPETITORS” AT

IN
HOWRAH REGION
SUBMITTED BY: - ABHINASH PETER BOSE
ROLL NO.:- 3063
SEMESTER: - VI
YEAR- 3RD
SPECIALIZATION: - MARKETING
IN PARTIAL COMPLETION OF THE B.COM. (HONS.) DEGREE OF ST XAVIER’S COLLEGE (AUTONOMOUS), KOLKATA (UNDER UNVERSITY OF CALCUTTA)
UNDER THE SUPERVISION OF PROF. S.GUHA, DEPARTMENT OF MANAGEMENT

ACKNOWLEDGEMENT
To make this project a success many people have helped me with their guidance and support. I pay my sincere thanks to Mr. Jerry Lawrence for his kind help for providing me providing me internship in his enterprise. I would also like to thank my college guide Ms. S.Guha, beloved Principal Rev.Fr. Felix Raj, our Vice Principal Rev. Fr. Dominic Savio and our Dean Mr. S.Banerjee for their kind help directly and indirectly. I would also like to help my colleagues and friends for their firm support and timely help.

LISTS| PAGE NO.|
LIST OF ABREVIATIONS 1. OCL- Orissa Cement Limited 2. MT- Metric Tones 3. IS- Indian StandardsLIST OF TABLES 1. Cement consumption region wise. 2. Price offered by different cement companies. 3. Different qualities of cement manufactured by OCL. 4. Market position of our product in terms of sale. 5. Dealer’s preference towards different brand. 6. Price of our cement. 7. Mode of advertisements preferred by dealers 8. Customer decision regarding selection of brand.LIST OF GRAPHS 1. Mode of advertisements preferred by dealersLIST OF FIGURES 1. Different qualities of cement manufactured by OCL. 2. Market position of our product in terms of sale. 3. Dealer’s preference towards different brand. 4. Price of our cement. 5. Customer decision regarding selection of brand.| 112261017263738394041412637383941|

TABLE OF CONTENTS
CHAPTER NO.| NAME OF CHAPTER| PAGE NO.|
1.| INTRODUCTION * Indian Cement Industry * The Regional Capacity Of Cement * Cement Consumption Region Wise * Indian Cement Industry Demand Driver * Price * Product * Distribution * Promotion| 911121314182022| 2.| COMPANY PROFILE * Company Overview * Progress Of The Company From Establishment * Various Achievements Of The Company * Company’s Vision * New Technology And Machinery In OCL * Corporate Social Responsibility Activities By OCL| 242727282829| 3.| RESEARCH METHODOLOGY * Objectives Of The Study * Research Methodology * Research Plan * Research Approaches * Research Instrument * Sample Survey * Assumptions * Limitations Of The Survey| 3132323233333435| 4.| DATA INTERPRETATION * Market Position Of Our Product In Terms Of Sale * Dealers Preference Towards Different Brand * Price Of Our Cement * Mode Of Advertisements Preferred By Dealers * Customer Decision Regarding Selection Of Brand| 3738394041| 5.| CONCLUSION| 42|

6.| RECOMMENDATION| 43|
7.| FINDINGS * SWOT ANALYSIS * REASONS STATED BY RETAILERS FOR THEIR BRAND PREFERENCE| 4447| 8.| APPENDIX * QUESTIONNAIRE * BIBLIOGRAPHY| 4953|
INTRODUCTION

INDIAN CEMENT INDUSTRY
Cement is one of the core industries which plays a vital role in the growth and expansion of a nation. It is basically a mixture of compounds, consisting of mainly silicates and aluminates of calcium, formed out of lime stone, clay, morrum and sweetener. The demand for cement, being a derived one, depends primarily on the pace of activities in the business, financial, real estate and infrastructure sectors of the economy. Cement is preferred building material and is used worldwide for all construction works as for creation of infrastructures like ports, roads, power plants etc. There are about 11 different types of cement that are being produced in India. The production of all these cement varieties is according to the specifications of the BIS (Bureau of Indian Standards). KONARK Cement is a brand name of OCL India...
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