Over the last several years, it has become undeniable that any kind of sport can, and will, be sensationalized and commercialized by the people from the great companies like "Coca-Cola, Pepsi Cola, and Marlboro" (1667). These companies have hundreds of thousands of dollars budgeted each year to pour into sports in the form of sponsorships, advertising, etc. Once the sponsorships are introduced into a sport, it is exactly the kind of thing that will push an athlete out of competition. An athlete will find himself in a "make-it or break-it" situation. If an athlete receives a sponsorship, then the money is free flowing for equipment, testing, training, etc anything that the athlete wants or needs to aid in putting himself in a winning position so that the sponsoring company can recoup its investment. Without sponsorship, it is a near hopeless situation for the athlete. The more a sport becomes commercialized, the higher the cost of participating for the athlete. One example would be that there are entry fees established to help raise monies that will be awarded to the winner and the sponsoring company.
Unfortunately, for the athlete, once "they" start investing money into the sport, "they" also begin to place constraints... [continues]
Cite This Essay
(2005, 08). Literature - Jane Martins "Rodeo". StudyMode.com. Retrieved 08, 2005, from http://www.studymode.com/essays/Literature-Jane-Martins-Rodeo-63060.html
"Literature - Jane Martins "Rodeo"" StudyMode.com. 08 2005. 08 2005 <http://www.studymode.com/essays/Literature-Jane-Martins-Rodeo-63060.html>.
"Literature - Jane Martins "Rodeo"." StudyMode.com. 08, 2005. Accessed 08, 2005. http://www.studymode.com/essays/Literature-Jane-Martins-Rodeo-63060.html.