Literary Review Reading Habits of Executives
Marketing Management – I
Literature Review for the topic “Reading Habits of Executives”
Term-1
Section : F
Ayush Kumar
Anshika Maheshwari
Sarveshwar Inani
Vedprakash Meshram
Utkarsh Gupta
Yogesh Meena
Indian Institute of Management, Lucknow
Executive Summary
In today’s Information based world, information plays critical role. And access to information helps in corporate education development as well as individual development. Information is requisite – it acts as connecting link between unawareness and knowledge. One of the major channels to get information is reading. It helps any executive or person to improve language skills. The reading of books and reading of newspaper are two different things. Executives love to read different material and material read include the reading of newspapers, the reading of the popular of magazines and of fiction. Reading interest depends upon many things – age, sex, education. Age differences were found in the pattern of reading time allocation that engendered high levels of recall. Specifically, younger adults who achieved high recall were more responsive to word frequency and the introduction of new concepts. By contrast, high recall among the old was related to a greater degree of on-line contextual facilitation (i.e., a steeper serial position effect). It is scientifically proved that capacity of working memory decreases as age increases. Much data provide indirect evidence for such a hypothesis, including age-related difficulties in making anaphoric inferences, age sensitivity to complex syntax, increased vulnerability in old age to the effects of fast speech, and the fact that age differences in independent estimates of working memory capacity can to some extent account for age differences in text recall.
In fact, readers may be more likely to allocate resources when the text is more comprehensible and, hence, less difficult, as measured by recall; for example, Britton, Graesser, Glynn, Hamilton, and
Literature Review for the topic “Reading Habits of Executives”
Term-1
Section : F
Ayush Kumar
Anshika Maheshwari
Sarveshwar Inani
Vedprakash Meshram
Utkarsh Gupta
Yogesh Meena
Indian Institute of Management, Lucknow
Executive Summary
In today’s Information based world, information plays critical role. And access to information helps in corporate education development as well as individual development. Information is requisite – it acts as connecting link between unawareness and knowledge. One of the major channels to get information is reading. It helps any executive or person to improve language skills. The reading of books and reading of newspaper are two different things. Executives love to read different material and material read include the reading of newspapers, the reading of the popular of magazines and of fiction. Reading interest depends upon many things – age, sex, education. Age differences were found in the pattern of reading time allocation that engendered high levels of recall. Specifically, younger adults who achieved high recall were more responsive to word frequency and the introduction of new concepts. By contrast, high recall among the old was related to a greater degree of on-line contextual facilitation (i.e., a steeper serial position effect). It is scientifically proved that capacity of working memory decreases as age increases. Much data provide indirect evidence for such a hypothesis, including age-related difficulties in making anaphoric inferences, age sensitivity to complex syntax, increased vulnerability in old age to the effects of fast speech, and the fact that age differences in independent estimates of working memory capacity can to some extent account for age differences in text recall.
In fact, readers may be more likely to allocate resources when the text is more comprehensible and, hence, less difficult, as measured by recall; for example, Britton, Graesser, Glynn, Hamilton, and