The headline employs alliteration through the repetition of the letter ‘P’ in order to engage the reader as well as hold his attention.
The writer eludes to the horrors of the Holocaust in the hope of evoking a visceral response that will encourage support for the current Iraq War.
The writer employs the analogy of cancer. In doing so, he likens gambling to the infamous malignant tumour as to suggest the devastating effects of gambling on the health of society and our family if it is not cured quickly.
The writer employs the use of an anecdote of Rosemary Cullins, who apparently lost her life under the influence of ‘party’ drugs. This anecdote explains to the reader that ingesting ‘party’ drugs may have dire consequences, and the use of a young and lively student as an unfortunately victim appeals to the reader’s sympathetic side.
Appeals to feelings
In the first sentence, the writer appeals to nostalgia. This appeal to nostalgia is used in a positive connotation, through describing the good nature of people during that era, and through using it like this, people will tend to feel envy for goods time like those described by the writer.
In the second sentence, the writer appeals to prejudice and stereotypes, here being the honesty of a used car salesman. The writer likens the Premier’s honesty to the trustworthiness of a Used Car Salesman; this suggests that the Premier is a manipulative and untrustworthy fellow much like the person he is compared to which is a stereotype most people will know.
The use of authority is used in this paragraph where the Professor of Environmental studies at LaTrobe University, Dr. Ian Taylor, explains that the current bushfires could have been avoided had there been grazing cattle in the area. Through the use of an authoritative figure, being the Professor of Environmental Studies himself, the reader is more inclined to accept the...