Liquidity Services

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Case Study: Liquidation.com

Electronic commerce and digital marketing

Group 3

24/11/2010


1.Business Background
Every organization deals with surplus assets — whether it is excess inventory, damaged items, end of lifecycle equipment or customer returns. While most manufacturers, retailers, corporations and government agencies have well-established forward supply chain processes, goods in the reverse supply chain are a huge, and often costly, distraction for these organizations Liquidity Services, Inc. (NASDAQ: LQDT) is a leading online auction marketplace for wholesale, surplus and salvage assets. LSI enables its corporate and government sellers to enhance their financial return on excess assets by providing a liquid marketplace and value-added services that integrate sales and marketing, logistics and transaction settlement into a single offering. Through seller relationships, LSI's marketplaces provide nearly 1.2 million registered professional buyers access to a global, organized supply of wholesale, surplus and salvage assets in over 500 product categories. Since inception, LSI has conducted over 1.8 million online transactions generating over $1 billion in gross merchandise value. Liquidation.com is an online business-to-business (B2B) market creator that specializes in bringing together buyers and sellers of bulk goods. It is an online marketplace that enables corporations and federal government agencies located in the United States enhance their financial return on excess assets by providing a liquid marketplace and value-added services that integrate sales and marketing, logistics and transaction settlement into a single offering. Liquidity Services has developed and deployed highly successful online sales programs on a significant scale for clients — including large corporations and government agencies–to maximize the market reach and recovery value of surplus assets in a timely manner. 2.Liquidity Service Solution

Liquidation.com is a Liquidity Services, Inc. (LSI) marketplace where professional buyers can source commercial surplus inventory and government surplus assets in an online environment. Bulk lots are sold by the truckload, pallet, or small package, and conditions range from new in a box to customer returns and used. Wide variety of product categories includes apparel, computers, electronics, housewares, industrial equipment, vehicles, and much more.

LSI operates five online auction marketplaces which designed to address the particular requirements and needs of constituents. •Liquidation.com enables corporations and federal government agencies located in the United States to sell wholesale, surplus and salvage assets. •NetworkIntl.com is a leading online marketplace for the sale of idle, surplus and used capital assets in the oil and gas, petrochemical and power generation industries. Network conducts sales of client assets on a consignment basis using its online marketplace (www.Networkintl.com), an extensive global buyer base and product domain expertise. •GovLiquidation.com enables selected federal government agencies to sell surplus and scrap assets. In addition to goods sold on behalf of other federal agencies, all of the surplus and scrap assets are sold as the exclusive contractor of the Defense Reutilization and Marketing Service of the U.S. Department of Defense are sold in this marketplace. •GovDeals.com is an online auction marketplace for the sale of surplus and confiscated items for local and state government entities including city, county and state agencies as well as school boards and public utilities. •LiquiBiz.com enables European based corporations and government agencies to sell surplus goods to European and other international buyers Through the auction marketplaces, Liquidation.com, NetworkIntl.com, GovLiquidation.com, LiquiBiz.com and GovDeals.com, the sellers have a convenient method of remarketing surplus and salvage assets, including preparation of...
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