Linking Projects to Strategy

From Experience:   Linking Projects to Strategy

Randall L. Englund

and Robert J. Graham

  Address correspondence to Randy Englund, 228 Channing Road, Burlingame, CA 94010, englundr@pacbell.net.   This article is posted on web site http://englundpmc.com/artices%20page.htm.

  [An article published by the Journal of Product Innovation Management 1999;16:52-64, an international publication of the Product Development & Management Association, © 1999 Elsevier Science Inc.   All rights reserved.   655 Avenue of the Americas, NY 10010.]

Author Biographies

  RANDALL L. ENGLUND

  Randy Englund, co-author of Creating an Environment for Successful Projects (Jossey-Bass Publishers, 1997), is a project manager at Hewlett-Packard Company (HP) in Palo Alto, California USA.   He is a member of the Project Management Initiative team that provides corporate-wide leadership for the continuous improvement of project management across the company.   Randy joined HP in 1978 and has been a member of the Project Management Initiative since 1991.   He develops and facilitates workshops, trains intact teams, and provides consulting on project management practices to product and process developers in HP businesses.

  Randy was a program manager in computer systems and personal computer product development, in systems marketing, and in manufacturing.   He led teams to bring complex development systems to market; develop a hardware system product life cycle; resolve computer system architectural issues; and identify, document, and apply best practices.   He was a session keynote speaker at the World Congress on Project Management, a speaker at PDMA International Conferences, and invited to speak at many other professional conferences.   Prior to HP, Randy spent 10 years with General Electric Company in field service engineering.

  Randy has a BS in Electrical Engineering from the University of California at Santa Barbara and an MBA in Management from San Francisco State... [continues]

Read full essay