A company or an organization is an entity where two or more people come together to achieve specific goals. The basic aim of any organization is to earn profits. There is always a talk on ways by which a company can earn profits continuously. In this context the word “strategy” is often heard. It is also said that proper alignment of strategy with all the processes is extremely important. According to Randall S. Schuler and Susan E. Jackson, in order to achieve effectiveness in business an organization must match the characteristics of top managers with the nature of the business. The characteristics, such as personality, skill, ability, values and perspectives, of a manager need to be matched with the nature of business. The organizations are implementing different strategies and they need mangers who can implement these strategies effectively. As when a business is pursuing growth strategy, then it needs managers who can adapt their situation and make decisions accordingly, they do not want managers who will at all circumstances will follow the standard or guidelines given to them. They also need to hire from the outside, the people who are either in the market or are not working inside the same organization can make better decisions as they know what is happening in the market. When a business is pursuing a mature strategy, it needs a stable group of insiders who have a lot of expertise in this field and know every detail about the business. Another view is that th3e top managers are capable of exhibiting a wide range of behavior and all that is needed is to match the compensation and performance appraisal practices with the nature of business.
Competitiveness is inevitable in highly dynamic and uncertain environments. Business strategy is concerned with how businesses achieve a competitive advantage. Its implementation involves the fit between the organization's business strategy and its internal