Lingerie Press Kit

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Press Kit

3 & 4 April 2007
Hong Kong Convention & Exhibition Center - Hall 5

Editorial
Welcome to the First Hong Kong Mode Lingerie Fashion, Business and Networking

Dear Friends and Partners, It is with a great honour that we welcome you to this First Hong Kong Mode Lingerie, a multi-faceted event which gathers at the same time 140 international Companies and brands, fashion shows, conferences and a trends forum. Eurovet chose to launch this new international business platform in Hong Kong, as a fashionable city is a major hub in Asia with main location for regional head-offices and buying groups, with a huge innovative distribution network and a cosmopolitan city, easy to reach from anywhere in Asia. This event is a complementary meeting place to our worldwide leading shows in Paris and Lyon, and our recently launched Shanghai Mode Lingerie. This strengthens the foothold that Eurovet established in Asia at the heart of a constantly expanding market with now two events per year. Hong Kong Mode Lingerie is striving to bring a new elements for visitors and exhibitors, the event is not just a trade fair, it has all just everything that is in-relation to lingerie and beachwear OEM, ODM, manufactures, fabrics and accessories, and of course, renowned brands. Fashion will be once again at the heart of the event with “Paris – Hong Kong, The Art of Luxury” fashion shows and forum. We would like to thank the Hong Kong Intimate Apparel Industries’ Association, as Key Industry Partner, and the French Knitwear Federation for its support. We wish you all a very warm welcome. Your Hong Kong Mode Lingerie Team.

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3 & 4 April 2007
Hong Kong Convention & Exhibition Center - Hall 5

Welcome speech from Marie Laure Bellon Homps, CEO of Eurovet It is a great pleasure for me, as CEO of Eurovet, to welcome you all at this opening ceremony of the 1st edition of Hong Kong Mode Lingerie. I would like specially to thank The French Consul Général Monsieur Jean-Pierre Thébault and the president of the French Chamber of Commerce in Hong-Kong, Mr Richard Burton, for their presence this morning and their support. When we decided to launch Hong Kong Mode Lingerie, it was less than six months ago, and we would have never succeeded in such a short period of time without the help, support and great involvement we got from our key partners. Let me thank them all to have helped us to “make the dream come true”. A great thanks first to M. Andrew Sia, President of the Honk Kong Intimate Apparel Industries Association, and to the members of his steering committee, for their official support and their day to day work with us. Thank you to the Hong Kong Convention and Exhibition Center for their incredible reactivity and this wonderful place where they welcome us. Many thanks as well to the Ace Style Apparel Institute, his President, M. Andrew Sia again, his team, and the Institute of Textile & Clothing, for the organisation of the 1rst International Lingerie Forum, which had a great success yesterday at the Hong-Kong Polytecnics University. As far as the trade show is concerned, today we are proud to announce that Hong Kong Mode Lingerie is exceeding our expectations with more than 140 exhibitors, who are all selected among the best of asian and international fabrics, production facilities and brands for the lingerie and beachwear industry. Hong Kong is a strategic place in Asia, very international, easy to reach, driving fashion, industry and distribution investments and innovations. And thus, Hong Kong Mode Lingerie is already an international platform with exhibitors and visitors coming from all over Asia and the rest of the world. As Eurovet, we have made Hong Kong Mode Lingerie benefit from the truly international lingerie network and experience we have built for the past 25 years as the organizer of the most important exhibitions in the world, in the lingerie and beachwear sector: Salon International de la Lingerie and Interfilière Paris...
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