Linear Programming

going beyond email:

How to
Master
Marketing
Automation

;

The Advanced
Guide to
Optimizing
Your Marketing
Funnel with
Lead Nurturing

A publication of

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GOING BEYOND EMAIL: HOW TO MASTER MARKETING AUTOMATION

3

GOING BEYOND EMAIL: HOW TO MASTER MARKETING AUTOMATION

IS THIS BOOK RIGHT FOR ME?
Not quite sure if this ebook is right for you? See the below description to determine if your level matches the content you are about to read.

INTRODUCTORY
Introductory content is for marketers who are new to the subject.
This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. Read our introductory ebook, “An Introduction to
Lead Nurturing.”

INTERMEDIATE
Intermediate content is for marketers who are familiar with the subject but have only basic experience in executing strategies and

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tactics on the topic. This content typically covers the fundamentals and moves on to reveal more complex functions and examples.
Read our intermediate ebook “Optimizing Lead Nurturing.”

ADVANCED

This ebook!

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Video Overview

U q

Lead
Generation

blogging & social media

M s

Email &
Automation

Search optimization g Y

Lead management Marketing analytics Advanced content is for marketers who are, or want to be, experts on the subject. In it, we walk you through advanced features of this aspect of inbound marketing and help you develop complete
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mastery of the subject. After reading it, you will feel ready not only to execute strategies and tactics, but also to teach others how to