Linear and Circular Model of Communication

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"Any act by which one person gives to or receives from another person, information about that person's needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, may involve conventional or unconventional signals, may take linguistic or nonlinguistic forms, and may occur through spoken or other modes."

In light of the above definition of communication, the success of the Linear and Circular model of communication is dependent upon how successful the message is transmitted and if there is a desired effect on the person that is addressed in the communication process. Aristotle’s model of communication came to the conclusion that the last person in the communication chain; the receiver holds the key to whether or not proper communication has taken place. In Shannon and Weavers 1949 model of communication the communication process is described as a one way linear process in which the speaker speaks and the listener listens, when she takes the variable of noise or interference or any distorting measures into place in her equation we can see that the linear model cannot work. If distortions do happen within the transmission process and information is not transmitted accurately both Aristotle and Lasswell theory is infringed upon as in the case of Lasswell the desired effect would not be achieved or with Aristotle the whole process falls apart because the proper message is not transmitted to the person that is being addressed. The main flaw of the linear model therefore is where communication is depicted as a one way process where speakers only speak and never listen and this implies that listeners listen and never speak or send messages

Schramm 1955 and Wood 2009 sought to overcome the non-relevance of this theory in the evolving world of communication by developing the interactive model of communication, this model saw the receiver or listender providing feedbacks to the sender or speaker. The speaker...
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