Limited Brands Financial Analysis

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Limited Brands, Inc., like many other companies, saw a downturn in profits and revenues during the economic slowdown. Limited Brands owns companies such as Victoria’s Secret, The Limited, Bath and Body Works and others. Chairperson and CEO Leslie Wexner did not fear the economic crisis, she did not focus on things that were out of her control, but instead, focused on getting even closer to the customer. Wexner (2010) stated, “we had to be frugal with resources, time and money…we streamlined the business, stayed lean and quick and concentrated all our efforts on the few things that produce the biggest returns.” While there was a decline between 2009 and 2010, Wexner’s efforts paid off, as Limited Brands has seen an increase in profit margin during the 2010 year. Analyzing the notes in the income statement gives a better understanding of how Limited Brands is operating. Limited Brands fiscal year ends on the last Saturday of January each year. On January 31, 2009, the cash and cash equivalents were $1.17 million. On January 30, 2010, cash and cash equivalents were $1.8 million. According to the notes, cash and cash equivalents consist of “cash on hand, demand deposits with financial institutions and highly liquid investments with original maturities of less than 90 days” (Limited Brands, 2010). The notes also state, “The companies outstanding checks, which amounted to $76 million as of January 30, 2010 and $86 million as of January first 2009, are included in Accounts Payable on the Consolidated Balance Sheets” (Limited Brands, 2010). Limited Brands continues to disclose the nature of their investment portfolio, which currently consists of “U.S. and Canadian government obligations, U.S. Treasury and AAA-rated money market funds, bank time deposits, and highly rated commercial paper” (Limited Brands, 2010). Accounts Receivables 2009 were $236 million compared to 2010’s receivables balance of $219 million. Limited Brands not only monitors the use and...
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